Some websites seem to fall down the rabbit hole, or just don’t exist. This is a problem. W..H..Y? Because in order for your customers to find your brand online, you need to have an active website.
Your business’s website is the key that unlocks the door to new customer traffic. Those customers need a platform to be able to search for product information or services your business offers. Don’t let yourself become a DoDo bird and disappear from your customer’s radar. Have a website that is responsive, unique and full of SEO friendly content.
Chapter One : A Content Race
Content is more important than you might think. Not only does it give your customers information to read, it helps your organic search engine rankings, which will ultimately get customers through your doors.
An easy way to get your website to the top of the list when customers utilize search engines, is to blog. By publishing a new blog each week using keywords and phrases relevant to your business, you are creating new opportunities for search engines to index that content and in turn making your website more likely to show up a top the search results for those words or phrases. It is a race between you and your competitors to get that top search spot, so be consistent and try to be original.
Chapter Two: A Mad Design
Having a great website design is not only visually engaging for your prospective customers, but it allows you to set yourself apart from your industry’s competitors.
Since we live in a visual world, it isn’t enough to just have a website, you have to have a design that impresses too. Using your brand color palette and logo as a foundation will help your web designer create a platform that is cohesive, but unique to your industry. This doesn’t mean you have to go completely mad, but offer your customers a creative, yet easy to navigate website.
Chapter Three: We Are Painting the Website Responsive
Responsive websites are not just an option anymore, they are a necessity. Having a website that is optimized to be viewed on multiple electronic devices is crucial, as the majority of individuals searching on the internet are using mobile devices and tablets.
Search engines are now penalizing websites that do not utilize a mobile friendly design. Why? Because search engines want top quality websites at the top of their search, and a design that does not cater to the user experience, does not make the cut.
It is a competition out there. Regardless of the industry you are in, you need to have a presence online, and a website is your answer.