Behind every business is its founder. That one person can often be the creative mind that developed the initial concept for the business, or the force that keeps the business running day in and day out, or sometimes the hands on individual cranking out the majority of the company’s deliverables. In the case of our Jacksonville, FL agency Sixth Gear, our founder Corey Adams fits all three of these descriptions.
This week we decided to blog about one of our own. We wanted to bring the followers of Sixth Gear into our world and share a little background about the individual at the helm of our small design and marketing agency. Although Corey is now his own boss, he didn’t start his post academic career as an entrepreneur, or even in the same industry for that matter. Shortly after graduating from Bryant University (Smithfield, RI) with a Bachelors of Science in Business Administration with a concentration in Marketing, he found himself bound to a cube by a headset with a prominent financial firm handling clients’ retirement and personal savings. Corey was driven while there and learned plenty of valuable business and financial lessons but always wanted more than what was available inside the walls of his cubicle. He wanted to get out of the box and pursue something he had always loved but never thought he could realistically make a career out of, something he had been doing since he was a child with a pencil and paper, he wanted to express himself creatively.
After paying his dues in the finance world, Corey decided to leave and explore his passion for art and design by accepting a position as an Account Executive at a Middletown, CT branding and web design agency to see if that satisfied his artistic desires. While there, a whole new world and practical application of his artistic and business skills was discovered. Corey learned everything he could about the industry and developed a plan to build his own web design and marketing agency so that he could take on projects he was passionate about and incorporate his business background with his ever-growing ability a graphic and web designer. With the support of friends, family, his wife Kate (and their Chihuahua Jackson), Corey furthered his education with additional design and fine arts courses then started what is now known as Sixth Gear.
It has now been almost three years since Corey started his life as an entrepreneur and two full years since Sixth Gear has really been in full swing. The growth and success of Sixth Gear has been great, so we asked Corey what he attributed that to.
“In my opinion, a good reputation is key to successful growth. Most of our leads are referrals from existing clients which to me is the ultimate compliment because each one of those leads asked someone they trust for a recommendation, and that person chose to recommend Sixth Gear for their branding, web design or marketing needs. So if you satisfy your client, produce good work at a fair price and take pride in developing friendly yet professional and collaborative relationships, the sky is truly the limit.”
So what’s next for Corey and Sixth Gear? Anything and everything. With the advancements in digital marketing and the reliance on the web for so many aspects of our lives, Corey and our team know that things can only go up from here. It’s not to say this company has been smooth sailing from day one, like every new venture there are highs and lows but we feel that if you use your time effectively during the slower times and are constantly looking for ways to improve any and every aspect of your business then the success will come.
Want to get to know Corey or Sixth Gear even better, drop him a line at firstname.lastname@example.org.