Twelve Writers Writing
Content is key. Over the past year we have written multiple blogs about the importance of including keyword rich material in your website. Consistent new copy on your site will engage your active customers and enhance your SEO efforts. So, whether you have one or twelve writers writing, get frequent content out there to be read by customers and indexed by the top search engines.
Eleven Responsive Websites
A responsive website is not just a trend, it is a necessity. In order to stay competitive your website needs to be easily accessible for all… meaning readable on all electronic devices. Don’t make your customers squint and get frustrated while looking at your website. Make sure it is responsive and looks good on all phones, tablets and computers, no matter the size.
Ten Logos Leading
Logo-A-Go-Go was among a few of the many blogs we wrote about the importance of a well-designed logo. Your logo is a key element of your brand. It is the symbol, mark or signature your customers relate to and place a value on. A logo should be timeless, simple and versatile in order to make a statement like these ten leading logos below.
Nine Creative Spaces
We’ve said it once, and we will say it many more times. The space you work in can greatly affect your creativity and productivity. Creative spaces should feel creative, and color has a lot to do with that. Dark and grey tones can drag down your mood while blues and yellows give off a sense of calmness and positivity. Natural light is another must have in a creative space and has been known to enhance productivity. Check out Google’s Headquarters and see how some of the best creative’s work!
Eight Marketing Must Haves
Implementing a marketing strategy for your business isn’t as difficult as it may seem. With these eight elements, you have the ability to market your small business like a pro.
- Do your research. Take a look at your competitors and marketing campaigns that have been successful in your industry. Getting a background is the best way to outline your marketing game plan.
- Know who you are marketing to. Know who your target audience is. If you market to the general public, you may have a hard time reaching them. Narrowing the spectrum will increase your chances of implementing a successful campaign.
- Cohesive Brand. Your branding should be visible on all marketing materials. Take Target for example; whether it’s Christmas or summer their branding elements are apparent on all marketing items.
- Content Marketing. Blogs are your best friend. Offer your target audience helpful tips or information about your product or business via your website. This will drive new website traffic and potentially increase their viewing time on the site.
- Email Marketing. Email marketing is still as effective as ever. Provide useful content or specials to your customer base and reach them on an alternate marketing platform.
- Social Media. Social media essentially equals free advertising. You can post product photos or content that will automatically show up on your followers news feed. It is simple and accessible for all.
- Engage Customers. Engage your customers on social media or in store. Giveaways are great way engage your target consumer.
- Quality Visuals. There is nothing that turns a consumer off more than poor quality media. If you are going to use imagery (which you should) make sure it gives you the professional look you need.
Seven Social Winnings
Social media is a great way to interact and reach your customer base. These seven tips ensure you are getting the most out of your social media posting.
- Use professional quality visuals to attract customers to your post.
- Post frequently, but not obnoxiously.
- Respond to negativity calmly, than find a solution for both parties.
- Use relevant hashtags to expand your audience.
- Brand your social pages with your logo, color palette and professional cover photos.
- Keep posts short, but informative.
- Utilize the opportunity to engage customers, through giveaways and tips.
Six Designer Cravings
2014 has brought a year of web and graphic design trends. Here are the top six worth giving a look for your new website or re-design.
- Flat Website Design
- Large Home Page Imagery
- Motion Graphics
- Mix N’ Match Typography
- Parallax Scrolling
- Minimalist Design
Five Standout Titles
The best way to get your blog noticed is by having a great title. Here are five ideas to help your title standout.
- Be unique in your title choice. Generic will get your blog lost in a sea of blah.
- Be accurate. Make sure your title makes sense in regards to the blog content.
- SEO friendly. Use keywords in your title to boost your organic search ranking.
- Short & Sweet. Too long a title can turn off readers.
- Enticing. Think about the titles that attract you and use it as a base.
Four Compelling Blogs
Blogs are abundant in today’s content marketing world, which is why you need to have a compelling body of copy.
- Start with the title. Choose a title that will catch your readers attention.
- Play around with formats. Change it up and write in paragraphs or lists to keep it interesting.
- Use a visual. Giving you blog a visual will do wonders. The average person responds better to visual content over text, so give the people what they want!
- Don’t write a book. A blog is meant to give helpful or useful information, not compete with the length of War and Peace. Keep it short so that your readers will be more likely to finish the post.
Three Great Brands
A great brand is able to withstand time, has a logo that emulates an emotional connection and its’ name is why consumers choose them. These three brands have all hit those marks.
Two Tweeting Don’ts
Try not to over tweet and whatever you do… do not send Twitter SPAM, don’t be that business.
And a Website with SEO, Please
Search engine optimization should always be on your mind. The better your organic search engine rankings are, the more visits your website will receive. A stagnant website with no new content will become static noise in the search engines eyes, but a website that has new content will makes it alive and kicking and will make a big difference in your website’s overall visibility.
Disclaimer: The logos used in this post are registered trademarks owned by their respective companies of which Sixth Gear LLC is not affiliated with or sponsored by.