So, we may be just a little excited for the new Star Wars to come out this week, and although this our fun way of showing our fan status for the new franchise, we are also going to cover key marketing tips that will help you take on the dark side and showcase your brand’s jedi skills.
Becoming a Marketing Jedi
The task will be strenuous, it will take time and patience to become a marketing jedi… but it will be worth it. You don’t have to have a marketing budget the size of the galaxy to get the results you are looking for. All can be accomplished with a few standard rules.
#1 Keep your brand consistent. Sometimes we can go a little wild with marketing materials so it is important to understand that consistent branding will allow your customers to recognize you regardless of what print element or digital campaign you’ve launched.
#2 Be bold. Staying in the shadows is not your game, you want to come out strong in the marketing department. If you can’t give it your all to multiple campaigns throughout the year, then pick a couple. A few strong marketing campaigns compared to an abundance of mediocre ones is better. Focus on one at a time and the force will be strong with you.
#3 Stay relevant. Although it is easy to reuse the same marketing materials year after year, your loyal followers will want to see something new. Keep your campaigns whether print or digital relevant so that you keep the attention of past and potential customers.
Avoid Stormtrooper Status
Following the crowd is easy, but it doesn’t mean it is the chosen path your marketing plan should take. Although you can take note from other successful brands in your industry it is key to be original and creative, because no one likes an exact copy. So, how do you avoid stormtrooper status?
#1 Stand out. Following industry trends is one thing, but when it comes to your marketing strategy you will need to implement those elements as well as introduce new ones. If you blend in with other brands like yours, why would customers choose you? You want to give them a reason to choose your brand, and to do that you need to stay ahead of the crowd.
#2 Use your social card. A great way to set yourself apart from your competitors is by taking to social. There you can let your brand’s personality lead. Platforms like Facebook and Twitter allow you to create real dialogue with customers and showcase the type of customer service you provide and create with content the type of atmosphere your business offers on a daily basis
#3 Take risks. Not every marketing campaign is going to be a hit, but the great thing about that is you can learn from it. Not all risks pay off, but it allows you to see what works and what doesn’t. If you play it safe all year round you could potentially fall into line with the rest of your competition and could lead you back to square one. So take a marketing risk and analyze its’ results for a better strategy going forward.
Lastly, the most important lesson of all… be one with
the force your marketing strategy.