Tag: SEO


How SEO Stole Christmas

Every website on the internet liked Christmas a lot… But the content never written meant SEO did not!

Whether you are a Who down in Whoville or a local brand in Anytown USA, SEO is important, ask us why and you’ll see. Okay that is all for the rhyming… for now, but the message we would like to discuss this week is the importance of new content all year long.

It is easy to forget about your blog and content updates on your website during the holiday season. We get it, you are busy and there may not be time, but good SEO is what sets apart the top brands in your industry. Fresh and original content is a necessity for your website’s success and is why these few tips will make it easy for you to stay on track during all of the holiday NOISE NOISE NOISE!

Content that is written two paragraphs too small…

Changing a word here or there on your website will not be your ticket to the SEO beast feast, but a medium length blog or event update (1 paragraph) might do you good. Search engines like to see that your website is active, so one word change won’t make a difference when your site is being indexed. The key is to create hearty copy that is original and enough to catch the eye of the top search engines like Google.

A wonderful awful content idea…

Keeping your content up to date is a job on it’s own, but being original and creative is the key to actually having that new customer traffic stay on the page to read it. The longer customers stay on your website the better. Why? Because if they are reading through your material or viewing new specials then there is a good chance it will lead to a sale or further interest. So, when you are filling your website with the best of the best, make it original, make it appealing and put that to the test!

Maybe SEO means perhaps a little bit more?

SEO isn’t just a fancy schmancy word to throw around, it is an important aspect of your website’s daily job. Your website works for you all year round, helping drive customer traffic to the important facets of your business. So for the rest of 2015 and into the new, lets remember that SEO efforts are still very much needed, and a little blogging here and content added there will make all the difference.


Creativity + Content = Blogging

Blogging is a key component of good search engine optimization. The equation is simple, the more you blog original content rich with keywords, the better your search engine rankings will be for those terms. Only common issue is… how to keep a blog interesting over time.

#1 The Relevant Theory

Make sure your topics make sense for the now, not the past. The best way to get readers interested in you content is to write about current information. Relate your business to the most recent industry news or get creative and write your blog post as a current celebrity. Giving your blog a fresh approach that allows you to reach to a broader audience.

#2 Know Your Numbers

Know who you are writing to. The only way you can reach your demographic through content is by getting to know them. If your target audience is 65+ and your using 2015 lingo like “bae” there is a good chance you will not win any points or returning readers. Do the research and put yourself in your target audiences shoes. If your customers are interested in “how to” tips, than give the people what they want. Make sense?

#3 The Sum of Your Brand

Don’t forget about your brand when you go to write your blog. Your brand’s voice will need to be strong in order to keep your target audience interested in what you have to say. By writing with your own flair, you are creating an atmosphere through your content which will set up the experience they can expect when interacting with you or your business directly.

#4 Unparalleled Topics

There is no need to blog about the same topics over and over again. If your customer base has read it before they don’t need to read it again and again. Keep the topics fresh so that your content won’t seem redundant and loose it’s steam.

Following the four rules of blogging will keep your blog from getting negative marks. Think outside of the box, do your research and you will be primed for success.


Scare Away the Competition

The chances of owning a business that has zero competition is pretty scarce. When you are part of an industry that is oversaturated, sticking out can be a challenge, but a challenge we are up to!

Don’t Become A Zombie

Doing nothing for your website, social media, and marketing will leave your business stagnant. All three elements need to be nourished consistently. When a website has no new content or blogs being added, Google has nothing new to index and overtime your organic search engine rankings will decline. Your website will simply sit on the world wide web never progressing or giving varied results. The solution? Add blogs weekly or bi-weekly to your website, so that there is always new text using keywords to enhance your SEO.

Social Media is one of the best tools you can use to reach your target audience, the only issue is many businesses overlook the positive affects of social media and instead let their Facebook and Twitter pages die out. We recommend posts daily, however a few times a week is better than once a year. By consistently posting, your business pages will rise from the dead and give your customers content to read and create opportunities for them to interact with your business online.

Marketing is another facet that companies often leave at the gravesite. Sending out generic print materials or dull campaign ads could kill your business. Your customers like to see an engaging pamphlet or ad that entices and solidifies their value in your company. Boring graphics and standard typefaces are great for your print items… if you want them to be thrown away, bold branding, cohesive typefaces and graphics to die for, can help you set the bar for your competitors.

Off With Their Heads

As we have discussed in previous posts, handling customer issues calmly will do wonders for your reputation. Although we all have that one customer that we would like to scream “off with their head” at, we simply don’t. Why? Because generating great customer service will push your businesses name to the top of your industry. Say there are two businesses in the same industry, same town, offering the same deal. One of the businesses has inconsistent/poor customer service while the other is known for quality service with quick and positive solutions. Which business would you be more likely to visit? Great customer service goes a long way, and a positive reputation will keep customers coming back for more.

Think Outside of the Coffin

It is easy to blend in with your competitors, but will it do anything for you? It is fine to get inspiration from others in your industry but the key to a successful business is thinking creatively. You can’t stand out if you look like everyone else, so take a different approach. When it comes to your website utilize the areas that are necessary but look at ways to stand out. Check out the trends and see if any fit your business. A common but effective trend is large imagery. Nearly 50% of individuals make decisions based on the design and visuals of a website. Although content is important, the design and photographs used on your website are equally significant. Enticing visuals could make or break a decision of a customer, which is why taking a creative approach regardless of the trade will give you the edge you need to show your competitors you are in the game.

Standing out is a good thing when it comes to your business. Competition can be high and although change may be a hard pill to swallow, it may be necessary in order to stay ahead of your rivals. By implementing a few of these tips you can scare away the competition in no time, making you the new Pumpkin King… okay, we are getting a little carried away with the spirit of Halloween.


A New Generation of Lead Generation (See what we did there?)

As business owners most of us have a experienced a time when generating a lead can seems like the impossible dream. We think we are on the right track and then for weeks all you hear is the sound of your panicking thoughts. It used to be as simple as throwing an ad in the newspaper and then the next day your business was back to normal, but in today’s digital world it takes much more then print advertising.

Lead Generation

The two words that make us cringe and hang our heads in shame. Every new or even established business has had the daunting task of trying to generate leads. So today we are going to discuss a few techniques that will take the stress of lead generation off of your shoulders. Generating leads is all about creating online traffic. The more potential customers you drive towards your website the more likely they are to become your patron/client. So the question is, how do we create more website traffic? Let’s start off with the use of SEO-friendly content and inbound marketing. We know Sixth Gear has driven these concepts into everyone’s minds numerous times, however it is the best way to start a conversation with your audience and make your online presence known.

Think about the last time you were searching for a restaurant online. Say you decided that you wanted sushi in Jacksonville, FL. So you pull up Google and type in “sushi jacksonville fl” and you instantly have hundreds have results to choose from. The websites with the best search engine rankings will come up first, so what do you do? Do you click on the first few or go to page 27? Obviously you click on the first couple of results and choose from those options. This is where content and inbound marketing come into play. In order to get on that first page of results for the keywords and phrases most relevant to your business, you have to have a website filled with well-written keyword nourished copy, which can be done with both static website content such as your About Us, Services, etc. types of pages and on a regular basis via your website blog. Using great content in a properly coded website is the best way to have your website indexed properly driving your organic search engine rankings up making you visible to more people, in turn driving prospective leads right to your doors.

Paid Search Marketing

Paid search marketing, often referred to as Search Engine Marketing or SEM (even though that term was originally coined to describe both organic and paid search engine efforts), can be another fantastic way to really drive clients towards your site. Strategies like Pay-Per-Click (PPC) ads are ideal for both websites that do and do not have a good organic search engine visibility. The idea of PPC ads is to be the first website customers view when searching keywords. They are the highlighted sites above the organic results on search engines like Google, Yahoo and Bing, making them the most visible to a searching consumer. The concern many businesses have when looking into PPC ads is the thought of being charged in scenarios when someone visits your site twice in a row or clicks on it by accident then immediately leaves your site, luckily Google has already thought of that. Tracking repeating clicks and internet users that click off of the site promptly are one of the great features that Google uses ensuring you are only being charged for one click per customer. In addition to PPC ads there are many other forms of paid search engine tactics such as retargeting ads. Retargeting ads show up as banner ads on other websites after an individual has already viewed your website. This strategy keeps your business fresh in their mind while they view other websites and is a great way to re-direct the consumer to come back to where they once were looking.

Joint Effort

We feel the most effective way to generate new leads is a joint effort between inbound marketing, SEO and paid search marketing. Inbound marketing is a continuing marketing process involving blogging and social media efforts that delivers quality results. Studies show companies that use Twitter double their total internet leads. The main reason for social media is to direct followers to your website. Being proactive by adding new followers, tweeting, retweeting, and the use of direct messages are all ways to promote your business and interact with your potential clients. Creating original blogs that are interesting and not only give you great content indexing opportunities but also answer questions that potential clients would be searching for are the most effective. Here is an example, a bakery could potentially blog about frosting a cupcake and title the piece “How to Frost a Cupcake”, creating an opportunity to show up at the top of the search engine results when a person types in that same question. Joining the use of those marketing tools with a more aggressive approach of paid search marketing is a combination that guarantees success.

Constructing a strategy to generate new leads takes time. Boosting search engine rankings and a social media following do not happen overnight. So don’t let the commitment scare you from the potential rewards of improved lead generation. Take these techniques and apply them to your business. Then let us know how it went because we would love to share your success story!


3 Ways to Increase Your Website’s Search Engine Visibility

We are often asked by business owners, “What can I do to make my website easier to find on Google?” It is a difficult question to answer due to the numerous elements that contribute to a website’s overall search engine ranking. So, rather than trying to understand all the factors at once, let’s focus on 3 ways to positively impact your website’s search engine visibility with the goal of ultimately increasing traffic to your website.

#1 Natural Phrasing of Keywords

When Google is trying to determine which websites are most relevant for a search, one element they measure is your website’s keyword density. Simply put, keyword density is the number of times a word or phrase appears within your website text. As an example, let’s imagine we want to increase our search engine rankings for the phrase “Graphic Design in Jacksonville, FL,” You might be thinking, why don’t I just put the phrase “Graphic Design” everywhere on my website, that should create a boost of my rankings, right? Wrong. Google is smarter than that and can actually penalize or blacklist your website for using such tactics. Therefore, our advice is to keep your phrasing natural. Instead of listing “Graphic Design, Jacksonville” throughout your site try using a phrase such as, “Sixth Gear has been providing graphic design services to Jacksonville, FL for over 3 years.”

#2 Make the Most Out of Your Images

The saying a picture is worth a 1,000 words is especially true on the internet. Regardless of your industry, the impact of impressive images of your products or results of your services cannot be understated. However, search engines like Google cannot tell that these images represent keywords and phrases unless you tell them. By using what is called an alt tag on your images, you can specify text to describe the image providing an additional opportunity to insert keywords and key phrases into your website.

#3 Professional Design Matters

When most business owners think about reasons to have their website designed professionally, they usually think of the benefits from an aesthetic standpoint, such as a more professional image and consistency with their other marketing materials. While we agree 100% that those reasons are very important, the biggest advantage of having a professionally designed website may be the effect it has on Google’s ability to index (or read) your website. The concept is simple, if two websites have the exact same text but one was built using out-dated coding techniques while the other was built professionally using current standards for website development, Google is going to be able to index the professionally built website easier and faster.

If you have any questions about the 3 above-mentioned topics or would like us to evaluate your website to see if you could be doing more to improve your visibility on the web, please don’t hesitate to contact us!