It’s that time of year when your marketing mayhem begins. It’s the holidays, and even if you don’t have a strategy in place, there is still time to make the most out of your business’s end of year marketing budget, and get the push in sales you’ve been waiting for all year.
Graphics for social media are one of the easiest ways to up your marketing initiatives for the holiday season. Although it might not seem like an item to immediately add to your marketing checklist, it is definitely worth it. Why? Because it is a simple way to keep your brand current and active.
Many businesses utilize holiday graphics on social media by taking the cover photo space on each platform to unleash a holiday themed image letting customers know of an upcoming holiday sale or event happening. It is essentially free advertising for your business and will be a reminder to your target audience that there are things happening all year long, which could lead to many more visits.
A holiday newsletter is a simple marketing tool that can be incredibly effective. How? Newsletters offer a direct link to customers. Through a newsletter you can offer a seasonal greeting or special discount which will in turn create sales opportunities and a positive image for your brand. As a customer they want to see you care about their loyalty, and by sending a holiday newsletter you are solidifying your customer/business relationship while offering them a little something extra.
Planning a flash sale or Christmas shopping event? What better way to let customers know than by getting a few print collateral items to hand out, keep at the register or place within bags after a customer purchase. This little reminder of holiday sales is an effortless way to market your brand.
Word of mouth is always important, but for most individuals it is often “out of sight, out of mind”. Stay with your target audience by giving them a visual piece to take with them, that way after they’ve left your business they keep in mind that there are events coming up, which will lead to a return customer.
Your business’s holiday marketing plan doesn’t have to be over the top and drain your end of year budget. A few tweaks to your social graphics, e-blast with holiday greetings and seasonal print collateral can help you stay present on the shopping list of potential and returning customers.