April 21, 2015 marked the day the internet world would change forever (well, at least until Google changes it again in 6 months). Google rolled out an unforgettable algorithm that would have a catastrophic affect on websites around the world.
Their mission, to destroy websites that are not mobile friendly…well not destroy, but penalize them. Why? Because non-responsive websites aren’t user friendly, and Google is looking out for the user experience. Thank you Google.
As a non-responsive website owner you might be asking, why would they do this to us? Google isn’t trying to blast your web dreams into a million pieces, but simply save online searchers from the pain and suffering of looking through a non-responsive websites on their smartphones and tablets.
Is a non-responsive site really that terrible to look at on a mobile device? Yes, yes it is. With the small print, closely placed lines and tiny navigation bar, it is one of the most frustrating ways to search for a product, service or business. With mobile and tablet devices being some of the top platforms to browse on, having a website that caters to the non-desktop users is a necessity for two reasons. First, with Google’s change in algorithm, your organic search engine rankings will be affected if your website is not mobile friendly. The “deep impact?” That #1 spot your business holds for organic searches is no longer secure. Without the upgrade to a responsive and mobile-ready design, you might be pushed down to page 3 or worse, due to the lack of mobile adaptiveness. The second reason is your customer’s sanity. The website user should be able to easily click on a menu item and read content without having to pull out a magnifying glass in order to grab information. So, even if they do find you on page 3 of the Google search, there is a good chance the customer will quickly exit your page because of its’ navigation and readability issues.
The roll out of Google’s latest mission had a slow start, but non-responsive websites are starting to see a shift in the internet’s crust. Rankings are changing, and businesses are starting to see the importance of responsive website design. Although Google is the first of its’ kind, search engines like Bing are following closely behind waiting to detonate their “mobile friendly” bomb.
The solution is simple. Take the time to switch to a responsive design before you draw the short straw and get left behind on page 3, for Mobilegeddon is already upon us.