Tag: graphic designer

21
Aug

I Love You Graphic Design

The root of all good looking aesthetics online stem from a graphic designer. Websites, cool cover photos, logos, ads they are all created by an individual that has an eye for amazingness and knowledge of branding, marketing and how to enhance a simple product or service with their artistic skill.

Since they are so wonderful, why does it seem like so many businesses are giving graphic designers a vacation and attempting to produce their quality level of work? Sadly the work is never the same, and the quality… well it has customers and graphic designers around the world cringing.

The Sixth Gear Solution… hire a graphic designer and see how they will act as a catalyst for your brand’s image.

#1 Social Media Really Loves Graphic Designers

The best businesses on social media have killer cover photos & profile pics. No one can argue they look the most professional, and that is a selling point for most followers (potential customers). Nothing turns a social media follower off more than clipart visuals and thrown together photos.

A graphic designer will carefully sculpt imagery to represent your business and it will be created to the specific size of each social media channel… didn’t know that each platform requires different specs? Your not the only one, but your graphic designer knows that, so let them do what they do best and create killer visuals that fit within your social media marketing strategy.

#2 Websites Want to Move In with Graphic Designers

A website is only as good as the design. Sure a developer makes sure every facet is laid out and functions easily, but the design is what entices customers. This is 100% not something you should do on your own. It is dangerous for your brand… we mean it.

Graphic designers have the ability to design a web presence that is a visual extension of your brand. This is crucial for websites, since they often the first interaction you have with customers. So why leave it to chance?

#3 Marketing Wants to Marry Graphic Designers

Marketing collateral is either the rise or death of a brand. Ever have a rackcard or flyer plastered on your car window. The color palette is off, the font is comic sans and the design is just… rough. Yeah, thats what happens when you don’t leave marketing materials to a graphic design team.

It isn’t cheap to invest in quality marketing materials, so if you are going to do it, might as well do it right so that the collateral can effectively create leads and a new customer base. If your marketing plan doesn’t currently include a professional designer, now is the time to rethink that strategy, because the more professional your materials look, the more likely customers will take your brand and products or services seriously.

I mean… we might be a little biased, but the proof is evident. Graphic designers are an essential aspect of your business. They are there to provide the visual support your brand needs. It’s okay to admit your not the greatest artist… your graphic designer will make sure no one ever knows.

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21
Jan

Getting to Know Sixth Gear’s Founder Corey Adams

Behind every business is its founder. That one person can often be the creative mind that developed the initial concept for the business, or the force that keeps the business running day in and day out, or sometimes the hands on individual cranking out the majority of the company’s deliverables. In the case of our Jacksonville, FL agency Sixth Gear, our founder Corey Adams fits all three of these descriptions.

This week we decided to blog about one of our own. We wanted to bring the followers of Sixth Gear into our world and share a little background about the individual at the helm of our small design and marketing agency. Although Corey is now his own boss, he didn’t start his post academic career as an entrepreneur, or even in the same industry for that matter. Shortly after graduating from Bryant University (Smithfield, RI) with a Bachelors of Science in Business Administration with a concentration in Marketing, he found himself bound to a cube by a headset with a prominent financial firm handling clients’ retirement and personal savings. Corey was driven while there and learned plenty of valuable business and financial lessons but always wanted more than what was available inside the walls of his cubicle. He wanted to get out of the box and pursue something he had always loved but never thought he could realistically make a career out of, something he had been doing since he was a child with a pencil and paper, he wanted to express himself creatively.

After paying his dues in the finance world, Corey decided to leave and explore his passion for art and design by accepting a position as an Account Executive at a Middletown, CT branding and web design agency to see if that satisfied his artistic desires. While there, a whole new world and practical application of his artistic and business skills was discovered. Corey learned everything he could about the industry and developed a plan to build his own web design and marketing agency so that he could take on projects he was passionate about and incorporate his business background with his ever-growing ability a graphic and web designer. With the support of friends, family, his wife Kate (and their Chihuahua Jackson), Corey furthered his education with additional design and fine arts courses then started what is now known as Sixth Gear.

It has now been almost three years since Corey started his life as an entrepreneur and two full years since Sixth Gear has really been in full swing. The growth and success of Sixth Gear has been great, so we asked Corey what he attributed that to.

“In my opinion, a good reputation is key to successful growth. Most of our leads are referrals from existing clients which to me is the ultimate compliment because each one of those leads asked someone they trust for a recommendation, and that person chose to recommend Sixth Gear for their branding, web design or marketing needs. So if you satisfy your client, produce good work at a fair price and take pride in developing friendly yet professional and collaborative relationships, the sky is truly the limit.”

So what’s next for Corey and Sixth Gear? Anything and everything. With the advancements in digital marketing and the reliance on the web for so many aspects of our lives, Corey and our team know that things can only go up from here. It’s not to say this company has been smooth sailing from day one, like every new venture there are highs and lows but we feel that if you use your time effectively during the slower times and are constantly looking for ways to improve any and every aspect of your business then the success will come.

Want to get to know Corey or Sixth Gear even better, drop him a line at corey@wearesixthgear.com.