It is easy to post on social media, or throw up a blog on a website. However it is another thing to actually put together a content marketing plan and keep it consistent and innovative. So many businesses and brands get caught up in the lack of content, but that doesn’t have to be you. You can be strong, organized and always be looking for new ways to make your content stand out.
#1 Know Your People
The first thing you learn in marketing 101, is to know your target audience. Why? Because they are who you will be writing your content for. When researching your demographic, try to get a good sense of what they like to read. Do they like informative blogs, tips or are they more image and video focused. By narrowing down the type of content your target audience finds appealing, you will be able to push information out in the format that they are most likely to view, and in turn open up a conversation regarding your services or products.
#2 Get Ready to Socialize
Regardless if you are a fan of social media or not, it is a necessity. Any business that wants to be taken seriously by their customer base, will have accounts on the top social platforms such as Facebook, Twitter and Google+. Why? Because social media is not just for chatting with old high school friends, it is a driving force when it comes to managing your content marketing. With a few words, you can reach hundreds, even thousands of potential consumers. Through engaging posts you can stand out from your competitors and allow your demographic to stay up to date with your business’s news without having to check the website on a daily basis. Through social media, the information is accessible and always ready to be shared.
#3 Sharing is Caring
If you want your content to really move, you need to ensure it is sharable. One way to guarantee your customers share is to make it easy on them. Add social media share buttons or email links to your blog, that way if they like what they read, it can easily be shared to email contacts and friends on Facebook. The easier the process, the more likely individuals will be to spread the word.
#4 Optimization Prime
That term SEO always seems to pop up, and for good reason. As you know in order to have great organic search engine rankings you need to keep your website updated with new keyword friendly content. Blogging is the gem in your content marketing plan. Don’t believe us? When Sixth Gear first started blogging, when searching “branding jacksonville” our site wouldn’t even show up in the first few pages of results, which mean’t no one saw us. So what did we do? We started blogging about the various services we offered and gave tips for those looking to market and brand their business. After two months our site made it to the top spot when searching “branding jacksonville” and we have stayed there ever since. This didn’t come easy to us, but through weekly blogs we have kept our top spot and know first hand that if you want to make a plan for content marketing, a weekly blog needs to be at the top of that list.
Marketing isn’t always a strict science. You find what works for your brand and what doesn’t, and than proceed from there. By adding social posts and blogs to your business plan, you could begin a long reign atop the competition.