The chances of owning a business that has zero competition is pretty scarce. When you are part of an industry that is oversaturated, sticking out can be a challenge, but a challenge we are up to!
Don’t Become A Zombie
Doing nothing for your website, social media, and marketing will leave your business stagnant. All three elements need to be nourished consistently. When a website has no new content or blogs being added, Google has nothing new to index and overtime your organic search engine rankings will decline. Your website will simply sit on the world wide web never progressing or giving varied results. The solution? Add blogs weekly or bi-weekly to your website, so that there is always new text using keywords to enhance your SEO.
Social Media is one of the best tools you can use to reach your target audience, the only issue is many businesses overlook the positive affects of social media and instead let their Facebook and Twitter pages die out. We recommend posts daily, however a few times a week is better than once a year. By consistently posting, your business pages will rise from the dead and give your customers content to read and create opportunities for them to interact with your business online.
Marketing is another facet that companies often leave at the gravesite. Sending out generic print materials or dull campaign ads could kill your business. Your customers like to see an engaging pamphlet or ad that entices and solidifies their value in your company. Boring graphics and standard typefaces are great for your print items… if you want them to be thrown away, bold branding, cohesive typefaces and graphics to die for, can help you set the bar for your competitors.
Off With Their Heads
As we have discussed in previous posts, handling customer issues calmly will do wonders for your reputation. Although we all have that one customer that we would like to scream “off with their head” at, we simply don’t. Why? Because generating great customer service will push your businesses name to the top of your industry. Say there are two businesses in the same industry, same town, offering the same deal. One of the businesses has inconsistent/poor customer service while the other is known for quality service with quick and positive solutions. Which business would you be more likely to visit? Great customer service goes a long way, and a positive reputation will keep customers coming back for more.
Think Outside of the Coffin
It is easy to blend in with your competitors, but will it do anything for you? It is fine to get inspiration from others in your industry but the key to a successful business is thinking creatively. You can’t stand out if you look like everyone else, so take a different approach. When it comes to your website utilize the areas that are necessary but look at ways to stand out. Check out the trends and see if any fit your business. A common but effective trend is large imagery. Nearly 50% of individuals make decisions based on the design and visuals of a website. Although content is important, the design and photographs used on your website are equally significant. Enticing visuals could make or break a decision of a customer, which is why taking a creative approach regardless of the trade will give you the edge you need to show your competitors you are in the game.
Standing out is a good thing when it comes to your business. Competition can be high and although change may be a hard pill to swallow, it may be necessary in order to stay ahead of your rivals. By implementing a few of these tips you can scare away the competition in no time, making you the new Pumpkin King… okay, we are getting a little carried away with the spirit of Halloween.