Blogs… who needs em right? Well, if you want to be the top cupcake in your industry, than you do need them. They are an essential ingredient of your content marketing plan and require an equal mixture of creativity and research to have the perfect blend.
Below are the specific ingredients needed for an exceptionally baked blog, follow the instructions carefully and don’t forget to preheat your typing hands.
(Step 1) 2 Tsp of Demographic Research
In order to create the perfect blog you first have to research. Who is your buyer, what do they hope to gain from a blog post, and which long tail keywords should you be using. By creating this scope you are narrowing down topics and content that will interest your demographic.
(Step 2) 1/2 Tbsp Blog Topic/Title
Now choosing your blog topic can sometimes be harder than actually writing the content itself, but it shouldn’t be if you have zoned in on your target demographic. Your topic and title need to be able to entice your reader and hit on your business’s target keywords. Keep in mind that your blog topic and title need to be focused and short. Having too many ideas pulled into one topic can be confusing for the reader and will not help you make sure those keywords are present.
(Step 3) 4 Cups of Content
This is where the real work comes into play. Blogging can be tricky when it comes to the length of the content. Too short won’t really allow you to give much to the readers and too long will loose them in paragraph three. It is important to find a length that allows you to get your points and tips across without being too wordy.
(Step 4) 1/2 Cup of Branding
Keep your brand in mind while writing your blog copy. Your brand has a voice and tone that should be present on every piece of content including of course your blog. By using your brand’s tone you will create a likable blog post that doesn’t feel generic, and this can go a long way with readers and their attention spans. Keep it creative and keep it light in order to keep readers coming back for more.
(Step 5) Mix It
Mix all of these components together aggressively and put it into your website on high, then enjoy what a mouthwatering blog looks like.
One last reminder is that in order to keep results consistent you will need to continuously add new blogs to your site that way you keep keyword rich content coming to your website often, positively affecting your organic search engine rankings. Other than that have fun, be creative and happy blogging!