Paul Wilson Properties

Web Design / Inbound Marketing

The Challenge

Jacksonville, FL-based realtor Paul Wilson came to us in need of a standalone website to compliment the one provided by Remax, coupled with a social media and blogging presence. Paul came to us with some existing brand elements that were professionally designed, including a logo and print collateral.  With Paul’s already stellar reputation locally, the challenge was integrating those existing brand elements into a fresh new website that included real-time MLS search functionality but also tied together his fitness and community involvement.

The Solution

For the Paul Wilson Properties website, we leaned on some impressive software called IDXpress, that enabled us to integrate a raw MLS data feed into a quick and easy to use front-end property search feature.  This component is the cornerstone of the website complimented by large beautiful property images, running and fitness tips, and helpful resources for both buyers and sellers. During the initial months following the launch of the website, we managed the client’s inbound marketing efforts including daily social media management and monthly blogging that featured a unique video series highlighting the types of properties available throughout the greater Jacksonville area.