The art of blogging has become a critical tool for businesses of all industries and sizes. The more blogs your website posts, the more opportunities to engage your target audience and the better search engine rankings your website will get.
Blogging is a simple concept that creates new traffic which turns into fresh leads and more returning customers/clients. Now, how do you dominate the blogging world? By following a couple of easy to execute ideas you will be able to get the most out of your blogs.
Title of Show
It is all about the title of your blog. The title is the first opportunity to grab your target readers attention, so don’t always go for the obvious choice. For example this blog could have been titled “How to Write a Blog”, but although that title explains the core of the entry, it is a bit lackluster.
Be creative in your approach. Puns, light humor and a play on words are great go-to-concepts when creating your original blog title. Take ours for example, “Give My Regards to Blog-way!” is a play on the lyrics “Give My Regards to Broadway”. Corny? A little, but it stands out among the various titles out there in reference to writing blogs.
Stay on point. In your creativity, make sure you don’t stray too far from the topic. Your title should give a clear direction of your blog to avoid any confusion or reader disappointment.
Blogs and the Amazing Technicolor Image
In 2015 we are officially in the visual age. With the popularity of platforms like Instagram, Youtube and Vine it is evident that the use of imagery is appealing.
Articles with images gain 94% more total views. What?!? Who would ever post a blog without an image then? You’d be surprised how many businesses miss out on key viewer opportunities by not including an image in their blog.
Another photo perk? Social media allows users to share, and if you have a big beautiful image with a link to your blog, your followers are more likely to share the post which will drive more traffic to your website.
The Brand and I
Branded content. Your brand identity should come forward on all writing. Why? Because for some, a blog post could be a potential customer’s first interaction with your business. By writing with your brand identity in mind, a reader will get a good feel as to the kind of atmosphere you are looking to create.
Not sure how to write as your brand? Look at how you interact with your customers/client base. Are you casual? Highly professional? These aspects are a great base to work off of when creating a specific tone for your content.
Alright blogger, you are now officially ready to take the stage and get the most out of your blogging.