As a business owner you know that increased website traffic means more potential customers or clients… but what are you actually doing to increase that traffic? It is a common misconception that you have to pay top dollar in order to get a steady stream of traffic coming through your website. Although the use of online ads and SEO specialists will be able to give you everything your heart desires, there are things you can do on your own in order to start getting your website where you want it.
#1 Use Social Media
Never underestimate the power of social media. By creating pages for your business on multiple platforms like Twitter, Facebook and Linked In, you are opening the door to new customers. Engaging posts, imagery and links to your website, are three elements that are needed in order to get the new traffic moving. One thing to keep in mind is that it won’t happen overnight. Social media management requires a commitment in order to provide the website results you crave, and need.
#2 Don’t Discount Email Marketing
Sending out mass emails may seem like dated marketing methods with all the fancy smancy options available but the bottom line is they work! Having an email list can be key to website traffic success. Creating links to blogs or important sections within the website on your monthly or weekly newsletter will get customers from the email to your site, with the click of a button. Make sure your email utilizes a creative headline to capture your customer’s attention.
#3 Have We Mentioned That You Should Blog
Blogging is no joke, especially when it comes to building up your website traffic. Consistently writing new content for your website is what drives your search engine rankings up. Clever titles and filling out the blog with keyword rich material isn’t always easy, but it will give you results. Like social media, blogging is a commitment. Writing a post every other month, may not be enough depending on how saturated your industry is. In order to get your website on the top of it’s rankings we would recommend anywhere from daily to weekly or at the least bi-weekly postings.
#4 A Responsive Website Is Must
As mentioned in our blog last week, Google and other search engines have or are in the stages of changing their algorithms to penalize websites that are not responsive and mobile friendly. Why? Because in order to create a quality user experience, individuals need to be able to view your website on any electronic device. Those who have responsive websites are now seeing their sites climbing the search engine rankings, which means… more website traffic.
You don’t have to invest thousands when it comes to increasing your website traffic, you just have to invest your time. By consistently putting out quality content in your blog, or creating links within your e-blast, your business has the opportunity to get a slice of that sweet online traffic pie.