At our core, we are designers and live for the creative side of the web design industry, which also happens to be the exact reason we develop almost exclusively on WordPress. Now if you’re not a graphic designer you may be thinking, well who cares what my website is built on I just need it to work. And although that is a valid opinion, WordPress does so much more than just sit there and look pretty. It is easy to use, responsive and gives our clients control over their website. At Sixth Gear, web design goes hand in hand with WordPress. It is the craft to our beer, the peanut butter to our jelly… well, you get the point.
SEO Friendly Right Out of the Box
As we have discussed numerous times, the key to every successful website is keyword rich content that is optimized for search engines. Search engine optimization tactics are constantly changing, but WordPress is always right there ready to adapt. There are many platforms that are not SEO friendly, making the websites built on them pretty much useless regardless of how great they look. When the idea of a website is to drive traffic and be visible when a potential customer is searching for a product or service you provide, the concept is taken away when your website does not work for you or gain you the search engine rankings you need to stay competitive. However, WordPress works for you 24 hours a day, and 365 days a year. WordPress makes it easy to set proper URL strings, alt tags on images and much more. Once you post a blog or add new content to your site, WordPress helps search engines like Google, Yahoo and Bing index and crawl through those valuable pieces of keyword rich content. That’s pretty amazing, isn’t it?
Manage Your Website without a Degree in Computer Programming
As a web design agency going into the back end of a website to make some changes isn’t a thought that scares us, but as an individual who has zero experience, well, normally we wouldn’t wish that on our worst enemy, but WordPress takes this notion right our of the equation. With a simple login process and easy to use Dashboard, the WordPress Content Management System (CMS) stands by you and makes publishing and making minor editing simple without the need to ever look at a single line of HTML or CSS. With a layout walking you through each page with clear indications on how to post, WordPress has made content management accessible for any individual, giving you, your business and your website more freedom without having to go through a middleman.
Essentially Infinite Scalability
The greatest aspect of WordPress is you can never out grow it. It is adaptable and it grows with your business. Your responsive design can start off as a one-page blog and blossom into an eight-page fully customizable website with eCommerce and dedicated client side access. With every business plan, growth is usually the goal, the same works with your website and WordPress allots for that. With plug-ins, features and security updates WordPress takes your website to a new level and allows your business to expand on the web when you see fit. When it comes to your theme or layout, instead of rebuilding a new website, WordPress makes it simple to change. Your business will most likely go through appearance changes throughout time and now your website can reflect those changes without having to start from scratch everytime.
It’s easy to see why Sixth Gear has fallen in love over and over again with WordPress. With its key functionalities, ability to optimize content and easy-to-use content management system it’s no wonder more businesses are making the switch. Sixth Gear builds almost all of its websites on the WordPress platform, so we want you to share your thoughts on WordPress or platforms you have switched from and what you love most!