There is something about starting a new year in business. If last years marketing campaigns or rebranding efforts didn’t really make the cut there is always another year to step your game up, the only question is where to start?
Narrowing down your brand’s “New Years Resolutions” may seem like a resolution in itself, but we’ve got a little guide that will help you outline your 2016 strategy.
#1 Social Media Musts
This is the year to really take your social media efforts seriously. It seems to be an after thought for many small businesses when it should be at the forefront of your marketing regime. Social media has quickly become a necessity for any brand looking to have a competitive edge within their industry, and 2016 will be no different.
Every year new social media platforms are introduced to the public, and businesses in all industries hop on to make their connections with current and potential customers. Your resolution will be to actively participate and utilize your social media accounts to better your business. Posting is just the beginning, this year take an initiative to learn each platform and how to best use analytics to improve how you market your content and connect on the web.
#2 Responsive Design Do’s
Responsive web design is no longer just a trend. Having a website that is easy to navigate on mobile devices is essential to having a strong web presence in your industry. The vast majority of leads lost is due to having an out of date website that cannot be viewed correctly on devices like iPhones and tablets.
Search engines like Google have already begun taking away points to those websites that do not follow the responsive design guidelines. Search engines want the best websites to be fully viewable and accessible for individuals using their search engine, and if your website doesn’t abide then your organic search engine rankings will start to fall off. Your resolution this year if you haven’t already made the switch is to have your website transitioned into a fully responsive design.
#3 Branding Benefits
Your visual identity is often defines your brand, and it needs to be clear, aesthetically pleasing and bold. If you’ve felt that your brand hasn’t had the same response it did years ago or isn’t really catching on with your customers, 2016 might mean the year you consider a rebrand or tweak of your current elements.
Some of the biggest brands in the world have seen branding changes in the course of their history. Updating your brand doesn’t mean a complete overhaul… although sometimes that is needed. Simple changes or a focus on branding other key items in your business like print collateral, social media etc. could help you up your industry game and be the bold choice your customers are looking for. This year’s branding resolution is to take a look at your brand as a whole and decide what works, what doesn’t and what could be improved for a bigger impact.
#4 Web Design Wants
Nothing says a new year like a few web updates. Trends will come in go throughout 2016 but that doesn’t mean you should ignore all of them. A few aesthetic updates on your business’s website will be able to give you a fresh look without redesigning the entire site.
Areas like the navigation bar and home page are simple spots that could change the way your customers use your website without shaking it all up. Your web design resolution is to take a look at your current website and decide if it is organized in a way that is conducive for searching and appealing to your current and potential demographic.
#5 Content Marketing Challenges
If you thought content marketing was going to quietly go away, then we need to sit down and break the news to you… it is here to stay. Content comes in various forms whether it be a blog, post or graphic. We are living in an age where there is always new content being added online, and your business will need to be as active.
Areas of content marketing like blogging are a great way to keep up and stay sharp. If elements of your business like your website are never being updated with new content your organic search rankings could start to see a serious drop. If your competitors are consistently posting and putting out new media they will soon become the desirable option to the majority of audiences that search online for products, services or speciality businesses. This year your content marketing resolution will be to put out a blog a minimum of every two weeks, so that you can remain where you are on the industry totem pole.
Now, we aren’t saying these resolutions need to all be accomplished within the first month, but make this year the year you stick to your businesses resolutions and start to see the perks of it all.
We wish all of our past, present and future clients a happy and prosperous new year, cheers!