Category: SEO

23
Jan

Blogging Recipe

Blogs… who needs em right? Well, if you want to be the top cupcake in your industry, than you do need them. They are an essential ingredient of your content marketing plan and require an equal mixture of creativity and research to have the perfect blend.

Below are the specific ingredients needed for an exceptionally baked blog, follow the instructions carefully and don’t forget to preheat your typing hands.

(Step 1) 2 Tsp of Demographic Research

In order to create the perfect blog you first have to research. Who is your buyer, what do they hope to gain from a blog post, and which long tail keywords should you be using. By creating this scope you are narrowing down topics and content that will interest your demographic.

(Step 2) 1/2 Tbsp Blog Topic/Title

Now choosing your blog topic can sometimes be harder than actually writing the content itself, but it shouldn’t be if you have zoned in on your target demographic. Your topic and title need to be able to entice your reader and hit on your business’s target keywords. Keep in mind that your blog topic and title need to be focused and short. Having too many ideas pulled into one topic can be confusing for the reader and will not help you make sure those keywords are present.

(Step 3) 4 Cups of Content

This is where the real work comes into play. Blogging can be tricky when it comes to the length of the content. Too short won’t really allow you to give much to the readers and too long will loose them in paragraph three. It is important to find a length that allows you to get your points and tips across without being too wordy.

(Step 4) 1/2 Cup of Branding

Keep your brand in mind while writing your blog copy. Your brand has a voice and tone that should be present on every piece of content including of course your blog. By using your brand’s tone you will create a likable blog post that doesn’t feel generic, and this can go a long way with readers and their attention spans. Keep it creative and keep it light in order to keep readers coming back for more.

(Step 5) Mix It

Mix all of these components together aggressively and put it into your website on high, then enjoy what a mouthwatering blog looks like.

One last reminder is that in order to keep results consistent you will need to continuously add new blogs to your site that way you keep keyword rich content coming to your website often, positively affecting your organic search engine rankings. Other than that have fun, be creative and happy blogging!

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14
Dec

How SEO Stole Christmas

Every website on the internet liked Christmas a lot… But the content never written meant SEO did not!

Whether you are a Who down in Whoville or a local brand in Anytown USA, SEO is important, ask us why and you’ll see. Okay that is all for the rhyming… for now, but the message we would like to discuss this week is the importance of new content all year long.

It is easy to forget about your blog and content updates on your website during the holiday season. We get it, you are busy and there may not be time, but good SEO is what sets apart the top brands in your industry. Fresh and original content is a necessity for your website’s success and is why these few tips will make it easy for you to stay on track during all of the holiday NOISE NOISE NOISE!

Content that is written two paragraphs too small…

Changing a word here or there on your website will not be your ticket to the SEO beast feast, but a medium length blog or event update (1 paragraph) might do you good. Search engines like to see that your website is active, so one word change won’t make a difference when your site is being indexed. The key is to create hearty copy that is original and enough to catch the eye of the top search engines like Google.

A wonderful awful content idea…

Keeping your content up to date is a job on it’s own, but being original and creative is the key to actually having that new customer traffic stay on the page to read it. The longer customers stay on your website the better. Why? Because if they are reading through your material or viewing new specials then there is a good chance it will lead to a sale or further interest. So, when you are filling your website with the best of the best, make it original, make it appealing and put that to the test!

Maybe SEO means perhaps a little bit more?

SEO isn’t just a fancy schmancy word to throw around, it is an important aspect of your website’s daily job. Your website works for you all year round, helping drive customer traffic to the important facets of your business. So for the rest of 2015 and into the new, lets remember that SEO efforts are still very much needed, and a little blogging here and content added there will make all the difference.

31
Jul

The Reign of Content Marketing

It is easy to post on social media, or throw up a blog on a website. However it is another thing to actually put together a content marketing plan and keep it consistent and innovative. So many businesses and brands get caught up in the lack of content, but that doesn’t have to be you. You can be strong, organized and always be looking for new ways to make your content stand out.

#1 Know Your People

The first thing you learn in marketing 101, is to know your target audience. Why? Because they are who you will be writing your content for. When researching your demographic, try to get a good sense of what they like to read. Do they like informative blogs, tips or are they more image and video focused. By narrowing down the type of content your target audience finds appealing, you will be able to push information out in the format that they are most likely to view, and in turn open up a conversation regarding your services or products.

#2 Get Ready to Socialize

Regardless if you are a fan of social media or not, it is a necessity. Any business that wants to be taken seriously by their customer base, will have accounts on the top social platforms such as Facebook, Twitter and Google+. Why? Because social media is not just for chatting with old high school friends, it is a driving force when it comes to managing your content marketing. With a few words, you can reach hundreds, even thousands of potential consumers. Through engaging posts you can stand out from your competitors and allow your demographic to stay up to date with your business’s news without having to check the website on a daily basis. Through social media, the information is accessible and always ready to be shared.

#3 Sharing is Caring

If you want your content to really move, you need to ensure it is sharable. One way to guarantee your customers share is to make it easy on them. Add social media share buttons or email links to your blog, that way if they like what they read, it can easily be shared to email contacts and friends on Facebook. The easier the process, the more likely individuals will be to spread the word.

#4 Optimization Prime

That term SEO always seems to pop up, and for good reason. As you know in order to have great organic search engine rankings you need to keep your website updated with new keyword friendly content. Blogging is the gem in your content marketing plan. Don’t believe us? When Sixth Gear first started blogging, when searching “branding jacksonville” our site wouldn’t even show up in the first few pages of results, which mean’t no one saw us. So what did we do? We started blogging about the various services we offered and gave tips for those looking to market and brand their business. After two months our site made it to the top spot when searching “branding jacksonville” and we have stayed there ever since. This didn’t come easy to us, but through weekly blogs we have kept our top spot and know first hand that if you want to make a plan for content marketing, a weekly blog needs to be at the top of that list.

Marketing isn’t always a strict science. You find what works for your brand and what doesn’t, and than proceed from there. By adding social posts and blogs to your business plan, you could begin a long reign atop the competition.

24
Jul

The Good Kind of Traffic

Website traffic, it is the peanut butter to your website’s jelly. The goal of all websites is to have consistent new traffic searching through your pages. The longer an individual stays on your website the more chances you will have to turn them into a lead or a consumer. When you launch a new site, you will not automatically see thousands of views per day without putting a little sweat equity into it. You have to work, but that work will help you reach your traffic goals.

The Content Game

We have said it once and we will say it again, content is key. Not only will quality content help with your organic search engine rankings, it will help you avoid being penalized. Search engines like Google are doing everything they can to reward websites that are playing their cards right, and penalize those who are trying to cheat their way to top rankings. When websites have little content and big self promoting ads next to it, Google will see that as potential to be flagged. They are looking out for your customers and want to reward you because you are making an effort to give them enticing copy to view.

So, keep in mind that the better the content, the better your rankings, and the more website traffic your business will see. Play the game by putting out consistent and keyword rich content and you shall be the winner.

The Responsive Movement

Responsive web design used to be the trend hitting the streets, but now it has become a necessity to survive on the world wide web. How many times have you searched for a business on your phone or tablet, and get a website that has tiny font, no way to navigate without expanding the view or is incredibly slow. Those businesses suffer from being irresponsible and not updating their websites to a responsive design.

Mobile devices are becoming one of the most common ways to browse the internet. So, top search engines like Google are coming to the rescue again by penalizing websites that do not utilize those designs. Google wants everyone to be able to view your website as it was intended on any electronic device. They reward those who agree and is why a responsive design will not only make the experience easy for your customers, it will give you a better ranking which again means better web traffic.

Although creating content in the form of blogs, videos, photographs, etc. is time consuming, it is a facet of you business that needs constant attention. Moral of the story? If you build a website, it doesn’t mean they will come, you have to put in the effort and time in order to see a change in new website traffic.

26
Jun

Websites in Wonderland

Some websites seem to fall down the rabbit hole, or just don’t exist. This is a problem. W..H..Y? Because in order for your customers to find your brand online, you need to have an active website.

Your business’s website is the key that unlocks the door to new customer traffic. Those customers need a platform to be able to search for product information or services your business offers. Don’t let yourself become a DoDo bird and disappear from your customer’s radar. Have a website that is responsive, unique and full of SEO friendly content.

Chapter One : A Content Race

Content is more important than you might think. Not only does it give your customers information to read, it helps your organic search engine rankings, which will ultimately get customers through your doors.

An easy way to get your website to the top of the list when customers utilize search engines, is to blog. By publishing a new blog each week using keywords and phrases relevant to your business, you are creating new opportunities for search engines to index that content and in turn making your website more likely to show up a top the search results for those words or phrases. It is a race between you and your competitors to get that top search spot, so be consistent and try to be original.

Chapter Two: A Mad Design

Having a great website design is not only visually engaging for your prospective customers, but it allows you to set yourself apart from your industry’s competitors.

Since we live in a visual world, it isn’t enough to just have a website, you have to have a design that impresses too. Using your brand color palette and logo as a foundation will help your web designer create a platform that is cohesive, but unique to your industry. This doesn’t mean you have to go completely mad, but offer your customers a creative, yet easy to navigate website.

Chapter Three: We Are Painting the Website Responsive

Responsive websites are not just an option anymore, they are a necessity. Having a website that is optimized to be viewed on multiple electronic devices is crucial, as the majority of individuals searching on the internet are using mobile devices and tablets.

Search engines are now penalizing websites that do not utilize a mobile friendly design. Why? Because search engines want top quality websites at the top of their search, and a design that does not cater to the user experience, does not make the cut.

It is a competition out there. Regardless of the industry you are in, you need to have a presence online, and a website is your answer.

05
Jun

Four Ways to Increase Your Website Traffic

As a business owner you know that increased website traffic means more potential customers or clients… but what are you actually doing to increase that traffic? It is a common misconception that you have to pay top dollar in order to get a steady stream of traffic coming through your website. Although the use of online ads and SEO specialists will be able to give you everything your heart desires, there are things you can do on your own in order to start getting your website where you want it.

#1 Use Social Media

Never underestimate the power of social media. By creating pages for your business on multiple platforms like Twitter, Facebook and Linked In, you are opening the door to new customers. Engaging posts, imagery and links to your website, are three elements that are needed in order to get the new traffic moving. One thing to keep in mind is that it won’t happen overnight. Social media management requires a commitment in order to provide the website results you crave, and need.

#2 Don’t Discount Email Marketing

Sending out mass emails may seem like dated marketing methods with all the fancy smancy options available but the bottom line is they work! Having an email list can be key to website traffic success. Creating links to blogs or important sections within the website on your monthly or weekly newsletter will get customers from the email to your site, with the click of a button. Make sure your email utilizes a creative headline to capture your customer’s attention.

#3 Have We Mentioned That You Should Blog

Blogging is no joke, especially when it comes to building up your website traffic. Consistently writing new content for your website is what drives your search engine rankings up. Clever titles and filling out the blog with keyword rich material isn’t always easy, but it will give you results. Like social media, blogging is a commitment. Writing a post every other month, may not be enough depending on how saturated your industry is. In order to get your website on the top of it’s rankings we would recommend anywhere from daily to weekly or at the least bi-weekly postings.

#4 A Responsive Website Is Must

As mentioned in our blog last week, Google and other search engines have or are in the stages of changing their algorithms to penalize websites that are not responsive and mobile friendly. Why? Because in order to create a quality user experience, individuals need to be able to view your website on any electronic device. Those who have responsive websites are now seeing their sites climbing the search engine rankings, which means… more website traffic.

You don’t have to invest thousands when it comes to increasing your website traffic, you just have to invest your time. By consistently putting out quality content in your blog, or creating links within your e-blast, your business has the opportunity to get a slice of that sweet online traffic pie.

29
May

Mobilegeddon… The Aftermath

April 21, 2015 marked the day the internet world would change forever (well, at least until Google changes it again in 6 months). Google rolled out an unforgettable algorithm that would have a catastrophic affect on websites around the world.

Their mission, to destroy websites that are not mobile friendly…well not destroy, but penalize them. Why? Because non-responsive websites aren’t user friendly, and Google is looking out for the user experience. Thank you Google.

As a non-responsive website owner you might be asking, why would they do this to us? Google isn’t trying to blast your web dreams into a million pieces, but simply save online searchers from the pain and suffering of looking through a non-responsive websites on their smartphones and tablets.

Is a non-responsive site really that terrible to look at on a mobile device? Yes, yes it is. With the small print, closely placed lines and tiny navigation bar, it is one of the most frustrating ways to search for a product, service or business. With mobile and tablet devices being some of the top platforms to browse on, having a website that caters to the non-desktop users is a necessity for two reasons. First, with Google’s change in algorithm, your organic search engine rankings will be affected if your website is not mobile friendly. The “deep impact?” That #1 spot your business holds for organic searches is no longer secure. Without the upgrade to a responsive and mobile-ready design, you might be pushed down to page 3 or worse, due to the lack of mobile adaptiveness. The second reason is your customer’s sanity. The website user should be able to easily click on a menu item and read content without having to pull out a magnifying glass in order to grab information. So, even if they do find you on page 3 of the Google search, there is a good chance the customer will quickly exit your page because of its’ navigation and readability issues.

The roll out of Google’s latest mission had a slow start, but non-responsive websites are starting to see a shift in the internet’s crust. Rankings are changing, and businesses are starting to see the importance of responsive website design. Although Google is the first of its’ kind, search engines like Bing are following closely behind waiting to detonate their “mobile friendly” bomb.

The solution is simple. Take the time to switch to a responsive design before you draw the short straw and get left behind on page 3, for Mobilegeddon is already upon us.

15
May

Creativity + Content = Blogging

Blogging is a key component of good search engine optimization. The equation is simple, the more you blog original content rich with keywords, the better your search engine rankings will be for those terms. Only common issue is… how to keep a blog interesting over time.

#1 The Relevant Theory

Make sure your topics make sense for the now, not the past. The best way to get readers interested in you content is to write about current information. Relate your business to the most recent industry news or get creative and write your blog post as a current celebrity. Giving your blog a fresh approach that allows you to reach to a broader audience.

#2 Know Your Numbers

Know who you are writing to. The only way you can reach your demographic through content is by getting to know them. If your target audience is 65+ and your using 2015 lingo like “bae” there is a good chance you will not win any points or returning readers. Do the research and put yourself in your target audiences shoes. If your customers are interested in “how to” tips, than give the people what they want. Make sense?

#3 The Sum of Your Brand

Don’t forget about your brand when you go to write your blog. Your brand’s voice will need to be strong in order to keep your target audience interested in what you have to say. By writing with your own flair, you are creating an atmosphere through your content which will set up the experience they can expect when interacting with you or your business directly.

#4 Unparalleled Topics

There is no need to blog about the same topics over and over again. If your customer base has read it before they don’t need to read it again and again. Keep the topics fresh so that your content won’t seem redundant and loose it’s steam.

Following the four rules of blogging will keep your blog from getting negative marks. Think outside of the box, do your research and you will be primed for success.

09
Apr

Give My Regards to Blog-way!

The art of blogging has become a critical tool for businesses of all industries and sizes. The more blogs your website posts, the more opportunities to engage your target audience and the better search engine rankings your website will get.

Blogging is a simple concept that creates new traffic which turns into fresh leads and more returning customers/clients. Now, how do you dominate the blogging world? By following a couple of easy to execute ideas you will be able to get the most out of your blogs.

Title of Show

It is all about the title of your blog. The title is the first opportunity to grab your target readers attention, so don’t always go for the obvious choice. For example this blog could have been titled “How to Write a Blog”, but although that title explains the core of the entry, it is a bit lackluster.

Be creative in your approach. Puns, light humor and a play on words are great go-to-concepts when creating your original blog title. Take ours for example, “Give My Regards to Blog-way!” is a play on the lyrics “Give My Regards to Broadway”. Corny? A little, but it stands out among the various titles out there in reference to writing blogs.

Stay on point. In your creativity, make sure you don’t stray too far from the topic. Your title should give a clear direction of your blog to avoid any confusion or reader disappointment.

Blogs and the Amazing Technicolor Image

In 2015 we are officially in the visual age. With the popularity of platforms like Instagram, Youtube and Vine it is evident that the use of imagery is appealing.

Articles with images gain 94% more total views. What?!? Who would ever post a blog without an image then? You’d be surprised how many businesses miss out on key viewer opportunities by not including an image in their blog.

Another photo perk? Social media allows users to share, and if you have a big beautiful image with a link to your blog, your followers are more likely to share the post which will drive more traffic to your website.

The Brand and I

Branded content. Your brand identity should come forward on all writing. Why? Because for some, a blog post could be a potential customer’s first interaction with your business. By writing with your brand identity in mind, a reader will get a good feel as to the kind of atmosphere you are looking to create.

Not sure how to write as your brand? Look at how you interact with your customers/client base. Are you casual? Highly professional? These aspects are a great base to work off of when creating a specific tone for your content.

Alright blogger, you are now officially ready to take the stage and get the most out of your blogging.

27
Mar

Go Organic… SEO Tips to Enhance Website Visibility

When working in a competitive industry, having great search engine visibility is key. Why? Because how else will your target audience find you. With a vast majority of individuals jumping online to search, it is crucial you make yourself as visible as possible, and there are a few things you can do to ensure that happens.

#1 Fresh Content

Give the people what they want… fresh content. In order for your website to stay relevant in the eyes of search engines like Google you need fresh copy added to the mix.

Adding content daily would be incredible… but lets be honest if you are trying to take on your own SEO, you don’t have the time. So, if you can’t make the daily commitment or even alternating days, try once a week or at the minimum bi-weekly in the form of blogs, videos and images that will give your website ranking the boost you’ve been waiting for.

#2 Focus on Hearty Search Phrases

Keywords are important, but hearty search phrases are good for you. Why? Because when a potential customer searches online, often they search phrases as opposed to one singular word. Your search phrase should include words that describe your business and will narrow down searches for your potential customers. The easier you make it, the quicker you can get your content to the right people.

#3 All Natural Language

We don’t want you to sound like a robot to your target customers and Google is smart enough the recognize the different between the folks spamming their website with an unnecessary abundance of key words and those doing it the “right” way.

If you are writing a blog for your website about your All Natural Popsicle brand and you create a sentence such as follows:

“If you like natural popsicles, then these natural popsicles are the natural option for popsicles”.

Hmm… sounds kind of strange right? Google, Bing and all of those other search engines think so to. Be cautious how you write because overusing the same keyword phrases over and over again could earn you a website penalty and loose you some confused customers.

#4 Trust the Process

SEO efforts aren’t just a one off thing. It takes time and consistency. The more often you are adding new text, and the longer you persist, the better the results.

Once you hit the top, don’t stop. Since the rules of SEO are always a changing you have to be on your toes and continuously making new strides in order to maintain your #1 spot.

Utilizing these tips in your everyday SEO efforts will help you become the creme de la creme. Just remember to keep in mind that this takes time and consistency and by using that mantra you will be ready to serve your industry competition a slice of your SEO cake.