Sending out a mass email is easy. Ensuring that your target customer is actually reading said email is not quite as easy. As simple as an email is, there are components that can help make sure the subscribers you are sending them too will take the time to read the contents. So sit back, relax and maybe take a few notes on some tips that will bulk up your email marketing tactics.
Once again branding is a reigning force in a solid marketing strategy. Why you ask? Because having a voice and a brand identity will add depth to your mass emails and give your subscribers something intriguing to read. Ask yourself how many email lists you are subscribed to, and how many do you actually take the time to read? The number is most likely low because one of the biggest mistakes email marketers make is that their emails send you to boring town. So, we suggest making it unique. By using sensory words that attract attention and by writing short but powerful sentences, your reader will be more likely to process the information that you are trying to send out. The key is to not waste their time with a long email, but to give them all the information they need to gain interest without making it a three-page essay. Give your email originality and try to stay away from the typical templates, because chances are your subscribers already have a junk inbox full of those.
Make it Personal
Writing content for your emails geared towards a general audience will require some thought, however setting the email tone as if it were to one person as opposed to 400 subscribers will help. Your target customer wants to know that they are not just part of a crowd so be cautious of using words like subscribers or audience. Write to them as if it were just one person receiving the email. Another tip we recommend is changing up your greeting. So often we see mass emails citing “Hi [insert name].” Change it up to “Warm Wishes” or Sixth Gear’s favorite “Cheers!” This will lighten the email so that it will feel less automated and more of a personal approach.
Respect the Process
The most off putting emails are the ones that try and sell you a service or product on the first contact. Not only does it feel harsh and unfriendly to a customer, the idea is to build a trust before hitting them with the deal. The first email correspondence should be about how your product or service can help them, in seeing the benefit they will be more likely to contact for more information. This doesn’t mean you can’t include a defined call to action or link, because those should definitely be included, but be aware of how you are phrasing your copy. The goal is to build trust and strong customer relationship, which will in turn lead to a sale. It is a process, but one that ensures a successful transaction.
Email marketing is a strategy. Unlike a normal email you are reaching a customer base that doesn’t always know what your or your company is all about. So take the time to really plan how to communicate your brand’s message and outline how you would like to approach your target audience. Sixth Gear loves branding and marketing strategies, so share with us you email marketing questions so that we can help you reach your full potential.