Content, social media, and branding are all strong components on their own, but assemble them together, and your business could dominate.
The Branding Hulk
Branding is big. If there is one element of your business’s marketing strategy that needs thorough attention, it’s branding. Your brand is how you connect. Although it may seem like simple visuals, it is so much more than that. Logo designs and print collateral should all sync together in order to create a professional and well rounded appearance that can emulate an emotional connection and in turn a strong customer-business relationship.
How does branding work in tandem with content and social media? Wherever your brand goes, they follow. Content & social media channels should always reflect your brand’s personality. If you are marketing to kids and you utilize stiff adult-lingo (which isn’t cohesive with what you’ve created visually) then the kids may be slightly confused. Your brand should be created with a demographic in mind, because without that knowledge or consistency in all marketable areas, your brand might be lost.
Much like in the mad men era, today content is king. In the past slogans, taglines, or descriptions had to sell the consumer a product. Although marketing channels have changed, the need for quality copywriting is still very much a booming facet.
Mix content with good social media posts and branding and you have yourself a pot of gold. A good tagline beneath your logo or copy for the home page of your website can make all the difference in the world. Those who don’t take stock in the use of quality writing will find their target audience pretty unimpressed. Your business’s website and social media posts should always be thinking about content. Without it, your organic search engine rankings could go down and your online followers will get bored fast. Content should always be new and should consistently be working to entice the consumer.
If He Be Worthy, He Shall Possess the Power of Social Media
Social media is where it all comes together. Why? Because the vast majority of online users have one or more accounts on social media outlets.
The idea behind social media is to drive traffic to your website or business. By promoting your website on social media, you have the opportunity to drive them to directly the information you want them to see. However, this should go both ways. Social icons should always be present on your website. Why? Because the more ways you can communicate with your customers the better. By following you on Facebook or Twitter, they could get updates on sales, discounts, or promotions which will result in more frequent interactions and opportunities to snag a returning customer.
Content plays a pretty big role when it comes to maintaining and marketing your social channels. So many businesses post generic run-of-the mill content and unfortunately no one interacts with them. Like all facets of marketing you have to engage the consumer, so the more character your posts have, the better chance you have of customers following your posts in the future.
Assembling a crack team of content, branding, and social will have a huge impact on your marketing efforts. Alone they are strong, but united they could take on the universe.