Category: Graphic Design

18
Nov

Seasonal Marketing Must Haves

It’s that time of year when your marketing mayhem begins. It’s the holidays, and even if you don’t have a strategy in place, there is still time to make the most out of your business’s end of year marketing budget, and get the push in sales you’ve been waiting for all year.

Graphics Galore

Graphics for social media are one of the easiest ways to up your marketing initiatives for the holiday season. Although it might not seem like an item to immediately add to your marketing checklist, it is definitely worth it. Why? Because it is a simple way to keep your brand current and active.

Many businesses utilize holiday graphics on social media by taking the cover photo space on each platform to unleash a holiday themed image letting customers know of an upcoming holiday sale or event happening. It is essentially free advertising for your business and will be a reminder to your target audience that there are things happening all year long, which could lead to many more visits.

Email Tidings

A holiday newsletter is a simple marketing tool that can be incredibly effective. How? Newsletters offer a direct link to customers. Through a newsletter you can offer a seasonal greeting or special discount which will in turn create sales opportunities and a positive image for your brand. As a customer they want to see you care about their loyalty, and by sending a holiday newsletter you are solidifying your customer/business relationship while offering them a little something extra.

Christmas Collateral

Planning a flash sale or Christmas shopping event? What better way to let customers know than by getting a few print collateral items to hand out, keep at the register or place within bags after a customer purchase. This little reminder of holiday sales is an effortless way to market your brand.

Word of mouth is always important, but for most individuals it is often “out of sight, out of mind”. Stay with your target audience by giving them a visual piece to take with them, that way after they’ve left your business they keep in mind that there are events coming up, which will lead to a return customer.

Your business’s holiday marketing plan doesn’t have to be over the top and drain your end of year budget. A few tweaks to your social graphics, e-blast with holiday greetings and seasonal print collateral can help you stay present on the shopping list of potential and returning customers.

FacebookTwitterGoogle+PinterestLinkedInEmailShare
03
Nov

This is the End… of-Year Marketing Tip

When you own a business it seems like the last two months of the year fly by. With holiday sales, events, etc., the whole end-of-year marketing strategy sometimes gets left behind. But not this year, this year is the year where you step up your game, so that when 2016 hits, you are prepared and already have great momentum.

#1 Use Your Social Media

Although social media is the popular girl in marketing, it isn’t just there to sit and look pretty it’s there to help your business grow. An endless stream of possibilities just waits for you on platforms like Twitter, Facebook and Instagram. So what better way to spend a little of your end-of-year budget then on new graphics to entice new customers and post boosts. Boosting a post can open a whole range of new customer interaction and won’t drain your marketing piggy bank either.

#2 Spruce Up Your Website

One way to really utilize your end-of-year marketing budget is by being proactive before the next year starts, and your website is one of the areas that it could greatly impact. It is easy to keep pushing website updates on the back burner, because (A) your website might look okay as is, and (B) it functions, so why bother when you can get around to updates next year. But, let’s be honest, you said that in 2014.

Your website is the face of your business in many ways. Sure your logo and branding elements play a huge role in that, but your website is often the first interaction you have with new customers, so in make your first impression count. By adding a few new content & design tweaks you will be giving your brand a fresh look for the start of the New Year, and that fresh look may just be the edge you needed to stand out from your competitors’ 2013 web designs.

#3 Bright & Shiny Print Collateral

So you have done all of the website updates, you’ve spent a little on social media and you still have room for a few more marketing upgrades. New print collateral isn’t a bad way to start off the year or launch a new design. Think how great new rack cards or brochures would look at your business and show customers that you are ready to start things off in 2016 with a bang.

You don’t have to go on a huge budget spree to get the results you want. The small enhancements mentioned above are changes that can make a huge difference and be fairly simple and cost effective components of your total marketing strategy.

07
Sep

The Art of Being Cool

It’s hard sometimes… trying to hang with the cool brands. You see them, out there, with their fancy logos and multi-million dollar ad campaigns. As a small business you want to be them, but without a huge budget how can you compete with the existing “cool kids”?

The Art of Being Cool has nothing to do with the amount of money you spend per month on “cool status”, it is about the foundation that you build, the effort you put in and the opinions created by your customers, which doesn’t always mean spending $5,000 on a monthly social media campaign, capeesh? (Yea we still stay capeesh here)

Step 1: Research for Realz

What makes a brand cool? While being cool isn’t an exact science you can take note from other industry leaders. By looking at their brand you can get an idea what customers like about them. Do they have contemporary style that speaks to a demographic or does their content differentiate them from their competition? Your approach should always be original, however, it is okay to utilize what has worked in the past for similar businesses as a foundation as they have already played the game of what works and what doesn’t.

Step 2: Branding Is So Basic… Wait is basic a good thing?

Who knows if being basic is a good thing when it comes to the cool factor, but branding basics are essential to your efforts. First is the brand vision. The actual backbone of your whole branding persona comes from your vision and mission, which includes what it is you do or provide and how it will benefit your customer base. The simpler the better.

Next is the aesthetic aspect of your branding. The logo and brand guide. This is where “cool” comes into play. You can say a lot about a brand through their visuals and is why a great graphic designer will be able to create a persona you are looking to portray.

Step 3: The New Classic

Now that you have the look and can walk the walk, it’s time to see if you can talk the talk. Content & social media can be a game changer when it comes to the evolution of a cool brand. Many business get hung up on social posts and blogs for their website. The pressure of being engaging can sometimes be so much that the content comes across as flat or fake.

Our advice? Be yourself. If you talk to your customers through content as though it were a regular conversation, your posts won’t seem so robotic or generic. The more genuine and “real” you are, the more comfortable your demographic will feel and the more likely they are to see you as a “friend” and not a business that is just trying to sell them a product or service.

Being cool doesn’t happen overnight for a small business, it takes work from you and your customers. So keep their taste in mind and give them a brand to talk about.

21
Aug

I Love You Graphic Design

The root of all good looking aesthetics online stem from a graphic designer. Websites, cool cover photos, logos, ads they are all created by an individual that has an eye for amazingness and knowledge of branding, marketing and how to enhance a simple product or service with their artistic skill.

Since they are so wonderful, why does it seem like so many businesses are giving graphic designers a vacation and attempting to produce their quality level of work? Sadly the work is never the same, and the quality… well it has customers and graphic designers around the world cringing.

The Sixth Gear Solution… hire a graphic designer and see how they will act as a catalyst for your brand’s image.

#1 Social Media Really Loves Graphic Designers

The best businesses on social media have killer cover photos & profile pics. No one can argue they look the most professional, and that is a selling point for most followers (potential customers). Nothing turns a social media follower off more than clipart visuals and thrown together photos.

A graphic designer will carefully sculpt imagery to represent your business and it will be created to the specific size of each social media channel… didn’t know that each platform requires different specs? Your not the only one, but your graphic designer knows that, so let them do what they do best and create killer visuals that fit within your social media marketing strategy.

#2 Websites Want to Move In with Graphic Designers

A website is only as good as the design. Sure a developer makes sure every facet is laid out and functions easily, but the design is what entices customers. This is 100% not something you should do on your own. It is dangerous for your brand… we mean it.

Graphic designers have the ability to design a web presence that is a visual extension of your brand. This is crucial for websites, since they often the first interaction you have with customers. So why leave it to chance?

#3 Marketing Wants to Marry Graphic Designers

Marketing collateral is either the rise or death of a brand. Ever have a rackcard or flyer plastered on your car window. The color palette is off, the font is comic sans and the design is just… rough. Yeah, thats what happens when you don’t leave marketing materials to a graphic design team.

It isn’t cheap to invest in quality marketing materials, so if you are going to do it, might as well do it right so that the collateral can effectively create leads and a new customer base. If your marketing plan doesn’t currently include a professional designer, now is the time to rethink that strategy, because the more professional your materials look, the more likely customers will take your brand and products or services seriously.

I mean… we might be a little biased, but the proof is evident. Graphic designers are an essential aspect of your business. They are there to provide the visual support your brand needs. It’s okay to admit your not the greatest artist… your graphic designer will make sure no one ever knows.