Blog

26
Feb

Handsome Lonely Website Seeking Visitors

Feeling lonely on the world wide web? Have you ever considered that maybe the reason no one visits your website is because they can’t see you? You might be missing out on opportunities to connect with potential customers, patients, or clients. So what do you say we try on some new ideas and get you back out there?

Beautiful Blog Seeking Search Engine

Could a blog will be the one you’re website has been waiting for? The issue you are having with customers unable to find you online could be because the content on your website hasn’t changed. In today’s website scene, there needs to be a consistent stream of new content.

Sounds great, but I am sure you are wondering how to generate new material on your website? Easy, a blog. A big beautiful blog added to your website weekly or bi-weekly will do wonders when it comes to snagging new online visitors. Why? Because it is how you stay in control of your organic search engine rankings.

Ever wonder how a website comes up in a search? Search engines like Google or Bing aren’t looking at your creative web design, they are interested in the text within it. Keywords and original content are the elements that make a blog beautiful. To avoid being forgotten by search engines your business will need to be proactive and consistent when it comes to copy. Make sure you are always adding new quality entries to your website that utilize the keywords your potential customers or patients will search for, that way you content can be indexed, ranked and made accessible to your searching customers.

Miss Mobile Seeking Responsive Web Design

Do you know how many individuals search on their smartphones for stores, services, blogs, products, etc.? Around 80%. Woah… didn’t think it was that high did you? Having a mobile friendly website is no joke and we are here to tell you why.

With such a high percentage of individuals searching on their smartphones why wouldn’t you want to create the best mobile experience possible? Responsive web design allows for your website to be aesthetically pleasing, readable and navigation ready on all electronic devices. No more struggle to view tiny text or battling to scroll across a navigation bar. Instead your website will automatically resize to the device being used, meaning more people will be more likely to view your website and stay on it.

Social Butterfly Seeking Wallflower Website

A commonly missed opportunity to drive traffic to your website stems from social media. Why? Well social media allows you to connect with customers and other businesses with a simple click.

By creating business pages on Facebook, Twitter, LinkedIn, etc., you are creating immense opportunities… and did we mention it’s free? The beauty of social media is that you can market your business without a budget and ultimately drive traffic to your website. Sure there are paid ad campaigns you can run or daily boosts you can invest in, but you don’t need to in order to be successful. All you need are professional looking cover photos, a link to your website and engaging posts.

Using social media as a platform to connect seems more complicated than it is. The idea is simple. Be present and connect. By following those two key ideas your interested followers will seek out more information which just so happens to be on your website… get the big picture?

Feel like you are ready to get back in the game? With a responsive web design, blog, and social presence you will be the new stud on campus and we couldn’t be more proud. Welcome to the world of new website traffic.

20
Feb

Visual Identity Systems in the House

Some of you may be thinking, what the hell is a visual identity system? Also known as a corporate identity, brand identity kit, and a whole slew of other names; this is the overall set of visuals relating to a brand that follow the same set of guidelines. This can include but is certainly no limited to items such as logos, color palettes, typefaces, page layouts, collateral, uniforms, etc. So you are probably thinking by now, ok, this only applies to companies like Nike and Coca-cola, right? Wrong, let us show you why every business should have one.

Biggie Smalls

Visual identity systems are not just for Fortune 500 companies. Developing a strong corporate identity applies to all businesses, big or small.

As a business having a strong corporate identity will allow you to play in the big leagues. In order to compete with big brands you have to look like and feel the part. Consistent branding across all mediums is how to make that impact. All online materials, print collateral, marketing campaigns, even your employee uniforms (if any) should represent your brand, loud and proud. As a consumer wouldn’t you agree that you are more likely to shop or do business with a company that has all their ducks in a row?

So what about the little guys? Just because you are a small business it doesn’t mean you can’t stand out and gain respect from local consumers. Take a look around your town or city. Sure, the local coffee shop competes with the likes of Starbucks or Dunkin… but with a creative logo and branded collateral they can hold their own. So what your business isn’t one of 20,000+ chains in the world, it doesn’t lessen the need to create a brand that is strong and consistent. Your customers will notice and so will your “corporate” competitors.

Dollar Dollar Bills Ya’ll

Truth, investing in a visual identity system means you have to pony up some finances. The saying “you need to spend money to make money” is accurate when it comes to branding your entire company. The upfront cost scares a decent amount of businesses away, but what they forget is the potential return. For those ventures with multiple divisions or locations the cost of branding each individually equals a large out of pocket expense. With a corporate identity established you are handed the opportunity to extend the brand, not develop a new one. This results in less of a financial commitment and a stronger brand presence in your market (sounds like a win win to us).

Trust & Respect

Trust & respect goes a long way with a customer, and a solid corporate identity is the starting place for these feelings.

A visual identity system is there to provide your target customer/clientele with the look and feel of your business. When they are handed a paper bag with your logo on it or sent an online coupon featuring your brand’ color palette and tagline, it should transfer an emotion or thought effortlessly. The brands which are most successful know how to bring that out of their target audience and understand that every facet of their business needs to reflect that emotion and company personality in order to establish trust. Don’t believe us?

Take a simple product like laundry detergent for example. A couple of the top brands that come to mind are Arm & Hammer and Snuggle. Looking at Arm & Hammer’s logo of the classic strong man arm and a hammer doesn’t emote a tear, but you do think of words like strong and simple, which is exactly what they provide. With a tagline “the standard of purity” they are the no nonsense detergent brand that doesn’t use flowery smells to entice customers, but offers a product that is a solid and trusted cleaner. Their competitor Snuggle goes a different route with a cuddly bear that is always wrapped in the softest blankets. The image screams comfort and softness, two words that describe the brand in its entirety. They aren’t looking to be the strong detergent, but the detergent that you would use on a newborn baby blanket to give a soft and comforting touch. These two corporate brands are polar opposites when it comes to their brand persona, however they both recognize their target audience and what they need to provide in their branding to emulate the different “feelings”. A brand that knows who they are and what they have to offer garners the respect of their consumers, because they know that the product they invest in offers exactly what they feel it does.

Your corporate identity doesn’t have to be an elaborate idea with multi color schemes and an array of emotions. When it comes to your brand sometimes the simplest idea is what resonates with your customers and can carry across all marketing and branding platforms.

So now we ask, how do you plan to give your competitors a run for their money?

05
Feb

What If I Told You Email Newsletters Didn’t Have To Be Lame?

Feeling like no one wants to be your e-blast friend? It’s okay… there are many of us out there like you, trying to get customers and clients to read our email newsletters. It, hurts. Well not really, but it can be frustrating. You have content you’ve been working on for the past month, you know your target audience could benefit from this info, but you can’t seem to get them to read it. Well… luckily you are friends with us and we have a few useful tips. You’re welcome.

The Battle of the Image

Did you know that SPAM filters search for emails without content in it? Some businesses let the design bug take over their newsletter and create an image based email. It may be pretty, but it is one way to get your e-blast thrown in the SPAM folder. The solution is to make sure you email has plenty of hearty content.

This doesn’t mean you can’t have any images, we actually encourage images. Nice crisp images, something that will catch a readers attention as they click through emails. Stock photography or professional quality images are preferred as you want your e-blast to look as polished as possible.

Extra Extra Read All About It

A strong compelling headline is an absolute must for an email newsletter. If there is one item of an email blast to focus on it is a short, creative and informative subject line. It’s not always easy to include all those components, but a large portion of your customers receiving emails will open it based on the subject line (research suggests as many as 8 out of 10).

The use of typical words like FREE or Discount in the subject line could be another reason your e-blast gets sent straight into SPAM. So, be cautious of how you word your headline and be as creative and direct as possible. Commonly customers will open newsletters with titles that have an urgency or offer useful tips. Keep this in mind when constructing your content and you will be golden.

Link It Up

Include your social links and website url in all email newsletters. A call-to-action that will direct the customer/reader to your site will increase your businesses ability to generate new leads and sales. Without a link your customers would have to search for your website or social feeds and will more than likely give up or not even bother. If the links are right in front of them you are making the process a simple and pain free one.

Timing is Everything

Send e-blasts at appropriate times. Email newsletters should be as non-disruptive as possible. To get the most out of your email send it during hours you know the vast majority of your customers will be in front of a computer, that way you know it is being paraded in front of them and not just sitting in their inbox waiting to be deleted. Mid morning, and afternoons will be your best bet.

See, there is no need to get down about your email newsletters anymore. We have all been there and are continuously tweaking our subject lines and photos to provide customers and clients with the best e-blast they’ve ever laid their eyes on.

29
Jan

The New England Patriots… A Brand That Can Never Be Deflated

The New England Patriots. You either love them or you hate them. As born and raised New Englanders we of course love them, but for those who drink Patriots Haterade we have a few choice words for you… branding and marketing. Say what you want about our beloved Pats, actually keep it to yourself, but you have to admit there is something to be said about the brand, its’ loyal following and ability to battle bad press.

Meet “Pat Patriot” & His Friend “Flying Elvis”

Like every solid brand a logo goes through an evolution. The challenge for many is that through the logo evolution, the original vision is lost. This has never been a problem for the Patriots, as they have been able to maintain their roots in their modern design.

1959, The Patriots who were then the “Boston Patriots” introduced a young lad known to fans as “Pat Patriot”. A man donned in his historical attire with a football touching the ground in hike position. Although that visual wasn’t used by the team until 1961, it became the symbol associated with Patriot nation. The use of red, white and blue produced an aura of patriotism which worked nicely with the American Football Sport. Over the years “Pat Patriot” had a few changes but remained their signature logo until 1992, when a modernized version of “Pat” took over the brand.

“Flying Elvis” is one description for the modern day Patriot’s logo. The design came at a time where media was playing a bigger role, and the complexity of “Pat Patriot” wasn’t clear on all platforms. The choice to go for a simplified profile of a patriot with the streaming flag allows the franchise to use it on all media, marketing and merch without compromising the look and having to tweak the design on frequent basis.

In comparing the two logos they are incredibly different, but oddly consistent. “Pat Patriot” pays homage to the Boston history and although the new logo threw out the colonial attire, it continues to don the patriotic colors and feature an actual patriot. The bridge between the two concepts is not a subtle one, but worked for the franchise. Fans in 2015 continue to rock apparel reflecting the new and improved patriot as well as our old friend Pat. Offering both options in apparel and merchandise has bridged the gap between the two eras of logos cohesively and is what makes their rebranding an impressive mark.

Ride or Die

Much like the loved Boston Red Sox, the Patriots know a thing or two about fan loyalty and how to merge that loyalty with marketing efforts. Introducing the New England Patriots’ Game Day Live app. Combining mobile tech apps the Patriots created a notification system that offers game day updates like traffic, weather conditions and the best addition… bathroom recommendations closest to your seat with the shortest lines… genius.

It’s no wonder the team has sold out every game since 94’. Loyalty programs will always garner appreciation from the fans and the Patriots seem to have all avenues covered. Wi-fi in the stadium, realtime parking updates, and the extra point Patriot credit card that wins you exclusive team experiences and tickets. Loyal Patriots fans are there for the team win or loose, so by providing extra perks, the franchise is simply enhancing the love that is already there.

Ain’t Nobody Got Time for Bad Press

As Taylor Swift says, “the haters gonna hate hate hate hate hate”. But can you hate a team that actively manages their brand? For example. A couple years back, a player of the franchise, he-who-shall-not-be-named was charged with a heinous crime. Although the team was under legal obligation to honor the terms of his contract they wanted his bad name off of the team officially, and proceeded to take it a step further for their fans and brand name. The Patriots came out with a promotion, that all jerseys of he-who-shall-not-be-named could be traded in FREE of charge to get another players jersey… Really? Free of Charge? This was unheard of in professional sports and showed that the franchise cared about their brand image and those who invested in that brand. A great move for the team, and not the only time they would stand tall and rise above bad press.

Almost immediately after the New England Patriots fairly won their spot into the 2015 Super Bowl, controversy regarding “deflated” footballs came out and about for a Sunday stroll. While the Pat’s could have ignored speculation or stomped their feet in protest, they took the situation and media head on so that they could move forward and focus their energy on the game at stake.

All New England fans know our leader Bill Belicheck is a man of few words. As all media platforms turned their attention to #deflategate, Bill stood tall and handled the situation like a pro, which is not the norm for our coach. With little facts known, the team did not need to address the accusations, however made the proactive decision to be transparent, say what they needed to say and move on. Although, media coverage can’t seem to let it go, the Patriots handled the issue with composure and as a brand stood firmly with their feet on the ground, a strong move that can be appreciated regardless if you are a member of the Pat’s fandom.

As one of the top NFL teams with the most loyal following, the Patriots are without a doubt doing something right, because regardless of rumors, bad press or losses, their seats are always full with insane New Englanders rain or snow… which is something not every professional sports team can say.

Best of luck this Sunday boys. In Bill We Trust.

Photo courtesy of Wikipedia Commons.

22
Jan

Whistle While Your Social Media Works!

We all know a business or two that refuses to get on Facebook or Twitter. They want to do things the “old fashioned way”… hey we get it, your business has been successful in the past without it so why change? But the truth is that social media over the past few years has become a necessity for any competitive business.

The reservation that so many businesses have is that they assume it will take up all of their time. Depending on your strategy, yes it can be time consuming, but your level of involvement as a business owner is completely up to you. Whether you are looking to get your feet wet with social media for the first time or ready to dive right in to a full fledged social media campaign, let’s take a look at some of the basics.

Dip Those Toes In

Social media won’t hurt you. So get started by creating profiles for the top platforms conducive to your business. Most common are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest. At the very least, you should set up a Facebook page and Google+ Business Listing. All you need to do is sign in with an email and start building out your profiles.

Make sure you are direct in your approach. Choose usernames and handles that are applicable to your business and ideally contain your business name. Take a similar approach with your bios and descriptions, make sure they include enough relevant information so that anyone looking to connect with your business on social media can tell exactly who you are and what you do without having to search outside of your profile.

Next, take on the cover photo and profile picture. The biggest deterrent for a customer is a photo that is blurry and unprofessional. Don’t be that business. Be that business with a killer photo that is sized correctly and looks amazing to you and your target audience. Search for the latest dimensions that way you know you are right on point before uploading that big beautiful image.

Quality vs Quantity

It is a common misconception that the more often you post the better the result. Although posting frequently is good for your businesses, posting excessively can harm it. Here is what we mean. When posting on social media you want to be sending out quality material. If your daily post is the same, “stop by our store” than your audience will get bored fast, especially if that message is posted multiple times a day. So, instead of posting every hour on the hour, test out posting daily or even every two days but with content that is engaging, uses imagery and is informative, not redundant.

Building an Audience

Now this is the hard part. The set up and even posting daily are relatively quick tasks, but building an audience takes time and effort. There are multiple ways to go about building your social media following. There is the easy way, where you can pay for followers, but at the end of the day those bought followers will not be engaging with your material or business, they are simply there to look like you have a following.

Then there is the right way, try adding new followers with the idea that many will reciprocate and follow back. Although this is a tedious task it is an effective and proactive strategy. Another option is to launch your very own social media promotion. Give a promo code or deal to those who like your business on Facebook or Twitter or post a photo of your product on social media using designated hashtags for you business. This provides an interactive route that engages customers while ensuring they will ultimately become a follower and even a repeat customer.

Not so bad eh? Social media management isn’t as scary as it may seem. By setting aside a small amount of time to get started and by taking a few minutes every day or every other day to post, you will be golden! If this still seems like a daunting task, contact us as we would be happy to discuss our social media management packages with you.

16
Jan

So You Think You’re Ready for a Web Designer?

You have a new business or your website was made in the year 2000… what you need is a web designer. But let’s not get ahead of ourselves. In order to get your new website up and running there are a few things you need to do before you say yes to the designer. This week we will outline your pre-website checklist that will ensure you have a seamless and manageable web design experience. Also, your future designer (cough cough) will love you for it!

#1 Get it together will ya!

Focus your thoughts. It is good to look at other websites for inspiration, but before you send a list of links to your web design team, narrow it down. If you give ten completely different layout styles then your first design mock up will more than likely be a disappointment. Narrow the scope by deciding which aspects you absolutely need for your website and which elements are up to the discretion of the designer, that way there is zero confusion and a clear direction.

#2 Content Completion

There are many things that need to be accomplished in order to complete a new website, and content is one of the areas you play the biggest role in. Good hearty content takes time to create and compile and with it being such an important aspect of your website, it is crucial to do it right. Start with keywords you know your customers will search for and gear your content towards information that includes those keywords naturally. If you are not fond of your writing skills construct a full outline of information and bullet point items that way a copywriter can easily jump in and generate some creative and keyword rich text.

#3 Money will never grow on trees, so know your cap.

If you are shopping around for quotes, know your budget. For example, if your budget absolutely cannot go above three grand, make sure the agency knows that, because if their minimum for a website starts at five thousand, you are wasting both parties’ time. Although having a budget in mind is key, having some wriggle room could help your cause. This website will represent your business, so you want it done right. If a great design team sends a proposal that is slightly more than what you had in mind, be open to the opportunity because a well designed responsive website is really a long term investment that works for you 24/7.

#4 Timeline

Be realistic. It takes time to design, develop and build out a website. If you need a website in a week, it’s not going to happen. Figure out when you need your website and be sure to seek out a designer that can work within the proper time restraints. This is not a piece of business you want to rush and in order to get your dream website there are proper steps to follow that cannot be done overnight. Be patient and great designs will come.

You are ready… well, once you have taken on this list you are ready! Your website is more than likely the first interaction you have with a customer, so make it a memorable first impression and say hello with a clean, easy to navigate and branded web design.

08
Jan

I Don’t Give A Damn About My Bad Reputation… You Should!

In every industry, having a good reputation with customers and other businesses is… well, good business. Is a good product enough to to build a reputation from? Not exactly. Good branding, web design and marketing help the cause, however building a reputation takes time and consistent effort.

How long does it take?

Building a reputation within a community of customers and businesses doesn’t just happen. Building a reputation is much like marketing strategies. They need be nourished and consistent. It can take years of good word of mouth to build a solid reputation within your industry. Social media and platforms like Yelp have helped to speed the process up significantly, but in order to get good ratings customers have to recommend you, and like most it takes more than one visit.

Building a Foundation

So you’re new to the whole business thing and need to grow your reputation. Where to start? Marketing. Getting your name out there on promotional items is a great way to get people talking. Sign up for a booth at a local event or sponsor a community sport. Engaging your community and reaching out will show them you are a business with integrity.

Adding value to your name can easily be done with words. Reach out to local publications and try and get your information out there through ads or a short article introducing your business. Being in a respected publication gives off a professional weight. To a reader and potential customer seeing an article or ad from your business sends a message that your product or services are legitimate.

Brand it. Brand it all. As a new business or a business without a reputation, branding will most likely be your answer. Small businesses that do without branding are hard to recognize and rarely stand out. If at an event there are two booths selling the same product. One has a branded tent, business cards, shirts labels etc. While the other has a generic set up, disconnected business cards and a simple branded product on the table, who will make the bigger impression? The cohesive branding. Customers and competitors can appreciate a well branded product or service with a clear professional quality.

Meet Your Peeps

Networking is one of the most valuable ways to build a good business reputation. Why? Because getting new referrals and recommendations are more common if your business peers like you. Join a group or reach out to other local businesses to strengthen your web. This may seem silly but it will make a huge difference in your ability to build a reputation over time. You don’t want to be that business no one likes to work with. So get your face out there and meet your people.

Now a strong business connection is important, but customer connections are the icing on top of the cake. Interacting with your customer base and putting a face to your business is smart. As a consumer we like to know there is a real person behind the product or service we love because it gives the brand a more personal quality. So if you can impress with a product and your face to face interaction, then your reputation will start to ignite.

Never underestimate how powerful word of mouth is for your business. Although building your reputation takes time, it is well worth the effort. Just providing a good product or service will not automatically get customers through your door. But being known for the good product or service, will.

02
Jan

2015 is here. What now?

We play this game every year. We say we are going to be bigger and better than the year before, but many small businesses don’t know where to start. So, let us begin shall we?

#1 Make Plans

Decide where you want to go this year. Moving forward with no direction will make it difficult to accomplish any goal. So, decide. If you want to double your revenue this year, mark it down. If you want to expand your social media following by 500 new followers then do your research and get following. Saying your goal out loud feels good, but writing it down and creating a strategy to attain it will feel even better!

#2 Go Big or Go Home

Ask any successful business owner what their secret is and hands down they will say they took a risk. Starting any business is a risk, but we are talking about getting out of your comfort zone. If you have been getting in a consistent stream of revenue of the past few years, great! But over time businesses that grow are the ones who see longevity. Put up that billboard you’ve always wanted or update that website you’ve been with since 2003 (we know a great web designer, wink wink). 2015 is the year to try something new and expand.

#3 Continue Good Habits

If you spent last year grooming your social media and expanding your following don’t stop now, keep it going. Elaborate on facets that worked and only trash ones that failed miserably. Many business marketing strategies need to be nourished in order to be successful. Social media and blogging are prime examples. If left stagnant they cannot do their job of driving more traffic to your website or business location, which is why continuing good habits is important in order to have consistent success.

#4 The Year of the Brand

Throughout 2014 we have discussed the importance and necessity of creating a bold and original brand. 2015 is the year to take those branding ideas and put them to work. As a business owner you should love your brand. If you don’t, how do you expect your customers to love it? Work with a graphic designer to create the mark you can stand behind. Your brand is your business. Take on the New Year with a cohesive visual identity and brand that is used throughout all marketing channels and business collateral.

A new year equals new opportunities. Be bold, organized and inspired. Let 2015 be your year! Cheers!

23
Dec

Did Your Business Make the Naughty or Nice List?

Have you been a nice small business this year? The clock is ticking with only a day left until Saint Nick makes his appearance, so to make sure you end up on the nice list we are going to take you through the musts of 2014.

Have You Been A Scroogey Small Business?

One way to end up on the naughty list this year is by not giving back to your customers. Through deals, customer loyalty programs and thank you e-blasts, your customers will notice your dedication, which goes a long way. Loyalty programs are one of the best ways to gain returning customer traffic, so what do you have to loose?

Be A Part of Whoville

Even the Grinch ended up joining the merry circle of Whoville, so have you supported your small business community this year? Well lets just say you did. By supporting other small businesses like yourself, you are opening a whole world of opportunity. Businesses that work well together, help each other out. The chances of getting customer referrals or cross promotion will greatly increase if you support others in your community directly or through platforms like Facebook.

Socializing Sally

Utilizing your social media is another must of the year. Connecting with your customer base and driving traffic to your website is the ultimate goal in social media marketing. Whether you are posting daily or weekly any little bit helps and will keep you business active and engaging. Do right by your small businesses by including social media into your marketing strategy.

Responsive Rhonda

This is the biggy. The one item that will absolutely get you on the nice list this holiday is a responsive website. Too long have businesses subjected their customers to a website that looks terrible on a tablet or smartphone. Its time to do the right thing if you haven’t already and go responsive. With more and more of the general public searching on digital devices other than their computers you want to make sure your website is equipped to fully function regardless of the screen size.

If you don’t have any of these items checked off on your 2014 to do list, there is always next year. We can’t help your small business with the coal you might get Christmas morning but we can set you up for success in 2015. Take on the year with all the necessary elements to keep your customer base satisfied and your small business on top of it’s industry.

18
Dec

Nice Try, You’re Not on Christmas Vacation Yet… Five Ways to Stay Productive This Week!

It’s that time of year. Your little holiday vacation is so close you can almost taste that spiked egg nog and endless tray of assorted non-frosted cookies no one eats. It’s close, but not close enough, and staying productive… well… the struggle is real.

#1 What!?! A Twenty Minute Compilation of Cute Animals!

There is so much to look at online. Whether it is Facebook, group messages, holiday deals, or adorable holiday kittens on Youtube, distraction is serious problem when you have work to focus on.

Knowing how much content is out there is incredibly enticing, but don’t go down that path. Stay strong and avoid it. Keep your browser open on pages that only pertain to work, that way you don’t feel the need to click a tab over and spend endless hours looking at holiday crafts on Pinterest. Out of sight out of mind is the motto of the week, and will assist you in the productivity struggle you are facing.

#2 Now Walk It Out

One of the best ways to stay focused during a lackluster work day is to take outdoor breaks. Fresh air and natural sunlight give you the boost of energy needed to stay productive in a stale office environment.

Those with views to the outside world and have the pleasure of natural sunlight tend to ne more efficient throughout their work day. Soaking up that vitamin D and getting a different surrounding allows you to shut your mind off for a few moments before returning to your daily tasks.

#3 Make A List and Check It Twice

There is something about crossing items off of a checklist. Having a concise list will assist your organization efforts and give you a direct focal point. While checking off individual items the tasks will seem less daunting and is a visual remind that now is not the time to zone out.

#4 No Need To Be An Overachiever

Hey, if you are a multi-tasker that is wonderful, but if you are struggling to get things done before the holidays, give yourself a break. Focusing on one item at one time is actually better for you. Having too many projects at once is distracting and overwhelming. Complete your to do list one at a time and revel in your singular accomplishments.

#5 Mr. Clean

A cluttered desk is a cluttered mind. Too many items on a desk can actually mess with your overall focus. So clean up and get organized, that way the only thing in your eye line is the work on your computer. Capeesh?

Christmas vacation is in sight… you are almost there. Stay strong and stay productive the next few days and you shall be rewarded with gifts. Literally. Have a Happy Holiday from our team at Sixth Gear and we wish you the best of luck in your end of year productivity.