Every new business has to start somewhere. Knowing the amount of design and marketing work needed to create a successful venture can be overwhelming to a small business owner, which is why so many overlook the key elements that have now become a necessity in order to stay competitive. There is no need to be Jealous of your competitors, because starting from the ground up allows you to create an original vision with a sturdy foundation.
Listen, we’ve got you bae. Building a brand is a huge undertaking, but it also the start to your businesses successful future. This week we are going to break down which items are on your brand building checklist, and why they will be important down the road.
#1 Say My Name
Your domain name is no joke. When new businesses are throwing around names they hardly even consider if they can get a domain name that aligns. Even though the name you’ve chosen may be Irreplaceable, make sure a website domain is available or a similar variation will cohesively work.
Often small businesses will choose a website domain that may not include the name of their business, and find that customers have a difficult time finding them online. The closer your domain is to your actual business name, the easier your website will be found. Why is this important? The more individuals you drive to your website, the more opportunities you create to make them a customer. (Not to mention it will help your search engine rankings).
#2 If I Were a Brand
Brand development. This is the time to think about Me, Myself and I. Your branding elements should ultimately reflect the vision you have for your business. If you are an existing entity with a brand that falls flat don’t be afraid to Start Over.
Decide how you want to be perceived by customers? How your product or service is unique? And what style/personality traits you are looking to project? Once these questions are addressed you can give your designer the Green Light to develop a logo that represents who you are as a company, and what it is you are providing. The design and content created for your brand will serve as the structure for future marketing and aesthetics, and is why your branding needs to have a strong concept that will last over time.
#3 Flawless, Web Design
Since web design is one of the more costly branded aspects, small business owners tend to either leave it out of their plans altogether or go for the bare minimum to save. Your website may be one of the first interactions your customers have with your business, so it needs to be able to say Hello with a striking design and user-friendly experience.
By investing in a responsive web design that is aesthetically pleasing with easy navigation, you are creating an opportunity for your target audience to leave your website with a sound impression. So many individuals make purchasing decisions based on the quality of a website, so if it means spending a little more to ensure you receive a top of the line design and structure, than it is worth it.
#4 Crazy in Love with Content
In reading social media posts, blogs or resources on your website, your target demographic should be able to get a clear sense of your brand. Copy provides numerous opportunities to really reach out to potential or existing customers. By giving useful tips in social posts or sharing recent news through blogs your business is opening up the floor to create further discussion and interest, which could turn into a sale or lead.
Another reason why content is the Diva of your branding checklist is because it works to drive customers to your website. By adding new content regularly you are nurturing your website so it can be properly indexed by search engines like Google and Bing. In providing original, keyword friendly copy, your business will be optimized for increased search engine visibility making it easier for customers to find you and your products.
#5 Run the World
With the right domain, branding, web design and content you are situated to Blow your competitors away. A solid foundation for your business starts with building your brand and from there you can grow anywhere.
Beyonce Photo Credit: This image, which was originally posted to Flickr.com, was uploaded to Commons using Flickr upload bot on 03:30, 8 June 2010 (UTC) by Truu (talk).