When you own a business it seems like the last two months of the year fly by. With holiday sales, events, etc., the whole end-of-year marketing strategy sometimes gets left behind. But not this year, this year is the year where you step up your game, so that when 2016 hits, you are prepared and already have great momentum.
#1 Use Your Social Media
Although social media is the popular girl in marketing, it isn’t just there to sit and look pretty it’s there to help your business grow. An endless stream of possibilities just waits for you on platforms like Twitter, Facebook and Instagram. So what better way to spend a little of your end-of-year budget then on new graphics to entice new customers and post boosts. Boosting a post can open a whole range of new customer interaction and won’t drain your marketing piggy bank either.
#2 Spruce Up Your Website
One way to really utilize your end-of-year marketing budget is by being proactive before the next year starts, and your website is one of the areas that it could greatly impact. It is easy to keep pushing website updates on the back burner, because (A) your website might look okay as is, and (B) it functions, so why bother when you can get around to updates next year. But, let’s be honest, you said that in 2014.
Your website is the face of your business in many ways. Sure your logo and branding elements play a huge role in that, but your website is often the first interaction you have with new customers, so in make your first impression count. By adding a few new content & design tweaks you will be giving your brand a fresh look for the start of the New Year, and that fresh look may just be the edge you needed to stand out from your competitors’ 2013 web designs.
#3 Bright & Shiny Print Collateral
So you have done all of the website updates, you’ve spent a little on social media and you still have room for a few more marketing upgrades. New print collateral isn’t a bad way to start off the year or launch a new design. Think how great new rack cards or brochures would look at your business and show customers that you are ready to start things off in 2016 with a bang.
You don’t have to go on a huge budget spree to get the results you want. The small enhancements mentioned above are changes that can make a huge difference and be fairly simple and cost effective components of your total marketing strategy.