If your business is a wallflower in the social media world, it might be time to spiff up and step out. Social media is an incredible marketing tool that allows you to connect with customers, drive traffic to your website and expand brand awareness.
Getting started may seem like the hardest part, but it is also the most fun…
#1 Be everywhere.
We see so many businesses pick only one social media platform to post on. One is a great start, but when you have numerous opportunities to connect with current, potential and future customers, why wouldn’t you?
Don’t be afraid to be too aggressive when signing your business up for social media accounts. The more opportunities you create, the more exposure you have. As we like to say, “the more the merrier,” just make sure you are able to stay active on all accounts, because a stagnant social media page will not do anything for your business.
#2 Be creative.
Blending in is what you want to try and avoid when taking on your social media. Why? Because no one wants to hang out with a “Boring Barbara”. Creativity is the name of the game and your followers/customers will appreciate it. Redundant and generalized content posts are more likely to be overlooked. Fresh and creative copy however, will give you bonus points. Let your brand’s voice come through on all social posting and it will give you a creative edge your competitors don’t have.
Tip: Next time you are on Facebook, pay attention to which posts you click on and take note why it is enticing.
#3 Make new friends.
Actively building your following takes time, but it is well worth it. Build your network by following other businesses or individuals, boosting your posts, or utilizing hashtags to reach potential social friends. More followers = a larger target audience.
Along with building a network of customers, you will be adding value to your social brand. Potential customers like to see that you are liked. If you have a single follower, others that cross your page will either feel bad or turned off. The best way to avoid this is by showing your business is booming and proactive.
#4 Show off your good looks.
Social media is visually driven. As a social media addict we like to see bold beautiful images, videos, professional cover photos and logos. This will again add value to your company and give your following something to gander at.
Quality design goes a long way. More individuals are utilizing social media as a tool to decide whether they will purchase a product or invest in a particular service. With that shift in social media, the importance of having a professional page is a necessity. Since social media pages and websites are now some of the first places to make a first impression on your customer base, make sure it is up to the standards you would create for your own store or office.
#5 Stay active.
Social media is not for the weak. It is a long and strenuous journey that is constantly changing and needs to be frequently maintained.
If you were thinking you could get away with a few posts a year, we are here to whip you into shape. The more you post and the longer you work your social media, the bigger the results. Unfortunately, social media it is not a short term game, you have to think of the long term picture. As with blogging, social media constantly needs fresh content to stay relevant and on your customer’s minds to have an impact.
Social media scares a lot of businesses, but if you take it one step at a time and build a strong foundation, you will be able to step out in your fancy shoes and show off your social savviness. Are you up for the social challenge?