THE BLOG

04
Feb

The Social Network

Oh social media. Somedays we love you and somedays we just don’t get you. We post too much and people don’t engage, then we scale it down to every few days and customers might like our stuff, but it is not a guarantee. Social media and content driven tactics like blogging may seem unpredictable, and yes it can be, but there are a few rules of thumb that will get you back in control of your social and ready to dominate just about everything.

The Sean Parker Notion

What exactly does that mean? It means that you don’t want to jump on the social wagon down the road, get in on the action now so that your business can actually enjoy the benefits of your hard work. If you don’t already have social profiles on platforms like Facebook, Instagram and Twitter, what are you waiting for? Social is here to stay and businesses in your industry have already been using this free marketing tool to their benefit.

Never be afraid to try a new social media platform. Companies like Facebook and Twitter all started with one follower. If you are introduced to a new platform that hasn’t really grown yet, don’t be afraid to try it out because there is a good chance it could explode, and you and your business will already have had your feet in the water.

Social channels to consider signing up for:

  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
  • Youtube
  • LinkedIn
  • Google+

Avoid a Winklevoss Loss

Copying an idea isn’t exactly what you want to be doing with your social media channels. No one likes to see businesses in the same industry doing the same thing. It’s gets boring and will win you no points with your consumers.

Instead be original in your content. Utilize your brand’s style and voice in your social media posts, that way no one could ever doubt it’s your work. Standing out within your industry is the goal of every big or small business, and social media allows you to do that easily.

Tips to be original in your social media:

  • Use your own images in posts for a creative touch and opportunity to showcase what your business offers or how your brand differs from others.
  • Creative language. We cannot stress enough that every piece of content your business launches needs to have your brand’s tone and voice present. Social media is a perfect platform to show your audience your unique style through content.
  • Offer social media only promotions. Not only will this be unique to your business, it will help expand your social following, which could lead to more new customers.

Post Like A Zuckerberg Boss

Posting every day to social media is a must, but there is always the debate of how often. Once a day? Twice? Is every social media platform the same? We can tell you this, every social media platform is not the same and the amount of times per day to post depends on that platform and the content you have ready to share.

Facebook posts should be no more than twice a day. Why? Because people don’t like to see the same business posting multiple times per day. It’s an aggressive form of marketing and is why twice a day is plenty.

Twitter is slightly different. Since you are restricted on the amount of words you can have post per tweet, 2-3 times a day is a great plan for Twitter.

Instagram is kind of the more the merrier. People like looking at imagery so 1-2 times per day is awesome, but feel free to sneak in a few more if you have extra great photos for your business that day.

There is no exact science to social media, but by following a few guided rules consistently, social media can really enhance how your business connects with customers. So, if you haven’t joined already become a part of the social network and start making each post count.

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06
Apr

The Ten Branding Commandments

  1. Thou shall be creative. Don’t be afraid to think outside of the box and be bold, innovative and different. In a competitive industry sticking out is a good thing when it comes to the success of your business. Creative branding provides an opportunity to stand out and dominate your competition.
  2. Thou shall make it simple. When brainstorming ideas for your company keep to a few strong ideas. Brands that have too many focal points and concepts usually come up a bit short. A strong brand should have the ability to be described in a few words. So if yours takes more than a few, try narrowing down your scope until you have a defined idea.
  3. Thou shall know your customers. In order to market an idea, you have to know who you are marketing too. Without that knowledge your brand will have no basis. Knowing your demographic is key when developing a brand. It will help define the type of logos, tagline and personality your brand will look to emulate.
  4. Thou shall create “more than a feeling”. Branding is so much more than typefaces and imagery. A brand should be able to make a positive and emotional connection with each customer.
  5. Thou shall brand it all. Your companies individual branding should be present on all items (i.e. website, print collateral, social media, etc.). The more prevalent a brand the more opportunities it has to resonate with a customer and draw them in.
  6. Thou shall brand your domain. Nothing is more confusing to a customer than a website domain that has nothing to do with the company’s name or branding. In order to avoid any confusion choose a domain name that makes sense within your brand.
  7. Thou shall not covet thy competitor’s brand. No one likes a copy cat. Be original in your concepts that way your customer base will be able to distinguish between your product and your competitors.
  8. Thou shall be consistent. Consistency is the only way to get your customers to jump on board. If your brand jumps around with each marketing campaign, then your target audience might find it difficult to recognize you.
  9. Thou shall make it personal. It’s okay to get a little personal. Your brand represents your company. The keyword here is “your”. Brands that have personality and reflect those who are behind the company are often more successful. Why? Because customers like to know there is someone looking out for their best interest and appreciate a brand that has character.
  10. Thou shall create an amazing logo. Your logo is often the most impactful component of your visual identity. In following each of the commandments your logo will be present on all platforms, which is why it needs the most attention out of all branding aspects.
27
Mar

Go Organic… SEO Tips to Enhance Website Visibility

When working in a competitive industry, having great search engine visibility is key. Why? Because how else will your target audience find you. With a vast majority of individuals jumping online to search, it is crucial you make yourself as visible as possible, and there are a few things you can do to ensure that happens.

#1 Fresh Content

Give the people what they want… fresh content. In order for your website to stay relevant in the eyes of search engines like Google you need fresh copy added to the mix.

Adding content daily would be incredible… but lets be honest if you are trying to take on your own SEO, you don’t have the time. So, if you can’t make the daily commitment or even alternating days, try once a week or at the minimum bi-weekly in the form of blogs, videos and images that will give your website ranking the boost you’ve been waiting for.

#2 Focus on Hearty Search Phrases

Keywords are important, but hearty search phrases are good for you. Why? Because when a potential customer searches online, often they search phrases as opposed to one singular word. Your search phrase should include words that describe your business and will narrow down searches for your potential customers. The easier you make it, the quicker you can get your content to the right people.

#3 All Natural Language

We don’t want you to sound like a robot to your target customers and Google is smart enough the recognize the different between the folks spamming their website with an unnecessary abundance of key words and those doing it the “right” way.

If you are writing a blog for your website about your All Natural Popsicle brand and you create a sentence such as follows:

“If you like natural popsicles, then these natural popsicles are the natural option for popsicles”.

Hmm… sounds kind of strange right? Google, Bing and all of those other search engines think so to. Be cautious how you write because overusing the same keyword phrases over and over again could earn you a website penalty and loose you some confused customers.

#4 Trust the Process

SEO efforts aren’t just a one off thing. It takes time and consistency. The more often you are adding new text, and the longer you persist, the better the results.

Once you hit the top, don’t stop. Since the rules of SEO are always a changing you have to be on your toes and continuously making new strides in order to maintain your #1 spot.

Utilizing these tips in your everyday SEO efforts will help you become the creme de la creme. Just remember to keep in mind that this takes time and consistency and by using that mantra you will be ready to serve your industry competition a slice of your SEO cake.