It’s that time of year when the world falls in love… with branding. When you’re a big or small business the holidays = marketing mayhem. It is the main time of the year to pull out all of the stops and show your customers what you’ve got.
So, what makes a brand really shine during the holidays?
#1 Silver & Website Gold
All year long your visual identity is the driving force behind your marketing campaigns, and the holiday season is no different. This is the time of year to add a little seasonal sprucing to your entire brand. First off is your website. There is no need to revamp your entire website for the holiday season, however you can utilize your home page to showcase specials and discounts giving your brand a good name in customer satisfaction.
Before hitting the stores the majority of customers go to the web to look up local deals and specials, so you want to make sure your website reflects current campaigns. Although this is the time of year to step up your marketing it doesn’t mean you should loose sight of the branding efforts and identity you have previously been pushing, you still want your customers to recognize your brand even under all of the silver and gold.
#2 Have Yourself A Social Little Christmas
Every great brand has a personality. Whether you are super serious or calm and inviting, that identity should be clear in every marketing campaign you do, including social media. During the holidays your social media platforms will be your best friend. They are there to give direct information to your target audience and give you a chance to showcase your brand’s personality. So before you post up your next special or holiday announcement pay attention to the wording and tone you use, keep in mind that even though it is the Christmas season you still have to carry on the persona you have worked so hard to develop online.
#3 And A Print Item in a Pear Tree
If there is one branded item to really focus on during the holiday season, it is your print collateral. Whether it is customer bags, brochures or inserts they should reflect your brand. Why? Because those items will still be around after the holidays and you want your customers to recognize your brand so it stays in their thoughts.
Many businesses see a lull after the holidays come and go, but not you. By including branded print collateral you will be the impressive business on your target audience’s mind and it will be the gift that keeps on giving.
Holiday marketing is one of the best times of the year. Share with us how you showcased your brand this year and how we can help take it to the next level in 2016!